Customer knowledge management; people, processes, and technology.

9781605662589

Customer knowledge management; people, processes, and technology.

Al-Shammari, Minwir.

Information Science Reference

2009

360 pages

$165.00

Hardcover

HF5415

Designed for customer service specialists and IT professionals, this textbook on customer knowledge management in e-business focuses on the business models, frameworks and intelligence architecture that encourage oprofitable and durable customer relationships.o Al-Shammari (operations management and technology, U. of Bahrain) has aimed this volume at business executives, IT professionals and students who need to enhance their knowledge of sustainable competitive advantages and distinctive core competencies in order to survive in complex markets. The author provides explicit strategies for reorganizing workflow, retooling ICT systems and redesigning processes for the capture of useful customer data.

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