Customer demand sparks distribution agreement between ATTO Technology and EMJ Data Systems.AMHERST, N.Y.--(BUSINESS WIRE)--Feb. 14, 1996--ATTO Technology Inc. has authorized EMJ EMJ Emergency Medicine Journal Data Systems Ltd. to distribute ATTO's award-winning line of SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. accelerators through their VAR distribution network throughout Canada, Brazil, and Hungary. The agreement, motivated greatly by customer demand for ATTO's high-performance I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output solutions, further enhances ATTO's efforts to build efficient distribution channels for their products worldwide. "This relationship is a great fit for both EMJ and ATTO Quintillionth (10 to the -18th power). See space/time. ," said Timothy Klein, ATTO's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "ATTO has been providing high-performance SCSI technology for Macintosh for nearly a decade, while EMJ is the exclusive VAR distributor for Apple products in Canada." For ATTO, the partnership provides an opportunity to increase its product availability and customer base throughout EMJ's international territories. At the same time, by offering ATTO's products, EMJ strengthens its ability to provide customers with one stop shopping for all their digital video, prepress, and imaging application requirements. Through EMJ, Canadian, Brazilian and Hungarian VARs will have access to the leading SCSI accelerator technology available from ATTO. This includes ATTO's ExpressPCI family of FAST/WIDE SCSI-3 accelerators for the PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). based Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. , the VantagePCI family of FAST/WIDE SCSI-3 host adaptors for PCI based PCs, the SiliconExpress family of FAST/WIDE SCSI-2 accelerators for NuBus, and ATTO's ExpressRAID and VantageRAID RAID level 0 software products for Macintosh and PC use. ATTO's SCSI accelerators have received numerous commendations of late. Recently, MacUser awarded ATTO's ExpressPCI Multi-Channel (MC) SCSI-3 accelerator its 1995 Editors' Choice Award for Best New Professional Storage Product. In addition, Macworld selected ATTO's SiliconExpress IV SCSI-2 accelerator -- already Macworld's 1995 Editors' Choice for the fastest accelerator card -- and ExpressPCI (SC) SCSI-3 accelerator as Finalists for a Macworld 1996 World Class Award. These honors reinforce ATTO's prominence as the SCSI leader for Macintosh. "ATTO's accelerator cards are widely recognized for their superior engineering and are becoming a standard for performance, ease of use and compatibility," stated Jim Estill, EMJ's president. "By offering ATTO products, EMJ expands its ability to offer our customers the best high-performance products available anywhere." Established in 1979, EMJ now serves over 15,000 Canadian resellers. EMJ has evolved into one of Canada's leading wholesaler of microcomputers and peripherals for Apple, UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). , Point-of-Sale applications, CD-Recordables, Internet, and Telephony. EMJ's exclusive VAR relationship with Apple has allowed EMJ to attract third-party Apple peripheral vendors, and to expand their product lines and customer base. Based in Amherst, ATTO Technology Inc. is a manufacturer of SCSI acceleration devices, and other computer enhancement products for the Macintosh, workstation, minicomputer (1) An earlier medium-scale, centralized computer that functioned as a multiuser system for up to several hundred users. The minicomputer industry was launched in 1959 after Digital Equipment Corporation introduced its PDP-1 for $120,000, an unheard-of low price for a computer in , and personal computer environments. ATTO distributes its products worldwide through Original Equipment Manufacturers (OEMs), Distributors, VARs, System Integrators, Computer Dealers, and direct to Corporate Users. CONTACT: ATTO Technology Inc., Amherst Sally Morin, 716/691-1999 e-mail: mkt@attotech.com |
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