Customer brochures, catalogs--farmer-directed--series.
CLIENT: Bayer CropScience, Research Triangle Park, N.C. --Stephanie Gable
AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke
MESSAGE: Prevent loss due to scab scab (skab) 1. the crust of a superficial sore. 2. to become covered with a crust or scab.
scab (sk b)n. (Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop.
AUDIENCE: Wheat growers residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area, who farm more than 500 wheat acres.
MERIT: New Holland North America / Maclay & Shoemaker Graphics and H.B. Fritz & Associates
NATIONAL FINALISTS: Pioneer Hi Bred International Inc. / McCormick Company Land O'Lakes Animal Milk Products / Johnson Krumwiede Roads AMVAC Chemical Corporation / Blasdel Cleaver Schwalbe Syngenta Crop Protection / Gibbs & Soell Inc. WestfaliaSurge Inc. / Prom Krog Altstiel Inc. New Holland North America / Hamilton Gregory Advertising and Tree Top Communications
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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