Customer analysis program aids retention, spots growth potential.

A new service provides data on the untapped potential of a community bank's customers. The service, called Target2Profit, is offered by MarketMatch, Dayton, Ohio, a consultant that specializes in small- to mid-size community banks.

The service takes customer data from a bank and compares it with a larger group of data from 50 institutions. The comparison provides information about retention risk, most likely product need, balance opportunities, most likely product usage and more.

"Banks now have a detailed analysis of their customer base and their statistically expected actions," says Bruce A. Clapp, president of the company. "Institutions can leverage this intelligence by appending product demand and attrition scores to their marketing database for a complete roadmap to opportunity."

Visit www.marketmatch.com.