Customer Insight Company and Sachs Group to Offer Sophisticated Database Marketing Services to Health Care Companies.ENGLEWOOD, Colo.--(BW HealthWire)--Sept. 22, 1997--Customer Insight Company, a Metromail company and leading provider of customer-centric marketing solutions, and Sachs Group, a leading supplier of marketing and planning information to the health care industry, are pleased to announce a strategic partnership. As part of the comprehensive database marketing services it provides to health care organizations, Sachs Group will offer the AnalytiX(R) System, Customer Insight Company's flagship marketing data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. . Using the AnalytiX System, health care businesses can append To add to the end of an existing structure. external data such as demographics, lifestyle and customized research to better understand who their customers are and what they value. With this information, businesses can develop marketing programs to enhance customer satisfaction, build customer loyalty and implement more effective sales programs. By tracking and evaluating marketing programs within the system, businesses can save money by using marketing dollars more efficiently to generate business. "We are delighted to have Sachs Group join our business partner program," said Tery Larrew, Customer Insight Company's president. "As a dominant player in the health care industry, Sachs Group will use database marketing and customer management practices to help its clients focus on customer retention, customer loyalty and customer acquisition techniques used by the nation's leading retail, financial service and telecommunications companies." "Sachs Group's expertise in understanding today's health care consumer needs aligns well with Customer Insight Company's database marketing knowledge," says Michael A. Sachs, chairman of Sachs Group. "This partnership will allow us to bring new marketing techniques combined with proven marketing practices to our clients. We're pleased to establish this partnership with Customer Insight Company." The AnalytiX System is a sophisticated marketing data mart that supports strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and tactical implementation of marketing programs. Integrating and storing customer data from multiple sources, the AnalytiX System provides sophisticated ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. analysis to support strategic business decisions. Analysis functions, including customer profiling and segmentation, tracking, modeling, profitability and lifetime value, support not only targeted customer communications, but also strategic planning in product, service and channel development. The system can be implemented stand-alone or as a client-server. Sachs Group (www.sachs.com), headquartered in Evanston, Illinois Evanston is a city on Lake Michigan in Cook County, Illinois directly north of Chicago, east of Skokie, and south of Wilmette. The city was first settled in 1836, and has a total population of 74,239[1]. Evanston is part of Chicago's affluent North Shore region. , is one of the health care industry's leading providers of strategic information, current market intelligence and analysis, industry benchmarks, and customer segmentation. Sachs Group's innovative solutions help clients leverage information to facilitate short and long-term growth and profitability. Founded in 1986 and headquartered in Englewood, Colo., Customer Insight Company (www.customer-insight.com) is the leading supplier of customer-centric marketing solutions. Building on the Convergent Marketing(SM) consulting methodology, Customer Insight Company offers stand-alone and client/server solutions and education, consulting and data services to help companies manage customer relationships and design profitable marketing programs. Customer Insight Company's customer management systems include the AnalytiX System and Explore(TM) System; data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a services include merge/purge, postal sortation Identifying objects that are stamped with a bar code and routing them to the appropriate destination. Sortation is typically a high-speed process used in the transportation industry by companies such as Federal Express, UPS and others. See sort and bar code. , address hygiene; and education and consulting services teach the Convergent Marketing methodology. A wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Metromail Corporation, Customer Insight Company supports approximately 2,000 users worldwide in a variety of industries, including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , catalog and publishing, entertainment, retail, cable television, utilities, telecommunications and computer-based technologies. Metromail Corporation (www.metromail.com) is a leading provider of database marketing, direct marketing and reference products and services in the United States and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary consumer database encompassing 95 percent of U.S. households, as well as providing database marketing software and related services. Metromail's 3,200 employees generated revenues of $297 million in the 12-month period ending June 30, 1997. The company is headquartered in Lombard, Illinois, and is publicly traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE NYSE See: New York Stock Exchange : ML). (c) 1997. Customer Insight Company. Analytical Database Engine Software that provides multiple views into a database of numerical information. The data are maintained in a non-redundant database, and the views are displayed in a traditional spreadsheet interface. See TM1 and OLAP. , ART, Customer Insight, Datappend, Explore, Import, Integrational Database Structure, Record Browser, Virtual Join, and $ProfitCalc are trademarks and Convergent Marketing and UniversityLink are service marks of Customer Insight Company. AnalytiX, ONDESK, the Customer Insight logo and the AnalytiX logo are registered trademarks of Customer Insight Company. All other brand and product names are trademarks of their respective owners. CONTACT: Jenny Rode Manager, Corporate Communications Sachs Group jrode@sachs.com 847/475-7526 ext. 2003 or Laine Neukomm Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Specialist Customer Insight Company laine_neukomm@customer-insight.com 303/705-1173 |
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