Customer Insight Company Announces Enhanced Version to Analytix System.ENGLEWOOD, Colo.--(BUSINESS WIRE)--July 21, 1997-- New release offers new SMP (Symmetric MultiProcessing) A multiprocessing architecture in which multiple CPUs, residing in one cabinet, share the same memory. SMP systems provide scalability. As business increases, additional CPUs can be added to absorb the increased transaction volume. server environment and interface to popular data mining product Customer Insight Company, a Metromail company and leading supplier of customer-centric marketing solutions, today released version released version - release 3.1 of the AnalytiX(R) System, its high-performance marketing data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. solution, and version 2.1 of its companion module, Import(TM) Database Build software. Providing quick desktop access to large amounts of detailed customer data, the AnalytiX System is a sophisticated software solution that supports strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and tactical implementation of database marketing programs in a Pentium and Pentium Pro The sixth generation of the Intel x86 family of CPU chips. The term may refer to the chip or to a PC that uses it. Introduced in 1995 as the successor to the Pentium, models from 150 MHz to 200 MHz were released. processor-based client/server environment A networking environment that is made up of clients and servers running applications designed for client/server architecture. See client/server. . The AnalytiX System features sophisticated ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. analysis query capability that supports marketing segmentation, tracking, modeling, profitability analysis and targeted direct marketing. The Import module allows end users to merge records Merge Records is an independent record label based in Durham, North Carolina. Merge was originally founded in Chapel Hill, North Carolina by Mac McCaughan and Laura Ballance in 1989 as a way to release singles and cassettes from their band Superchunk, and music created by friends. from internal and external data sources. "The AnalytiX System continues to empower users with analysis of valuable client data on their own desktop, giving them the insight to drive successful business strategies and tactics," says Tery Larrew, president of Customer Insight Company. "Meanwhile, the release of Import 2.1 gives AnalytiX System users unprecedented speed with which to update their databases and assemble prospect and customer information onsite without the help of the IT organization." New Symmetric Multi-Processing Server environment delivers system flexibility New with the AnalytiX System version 3.1 is the introduction of an industry standard symmetric multi-processing (SMP) server environment. By supporting multiple Intel-based CPUs within one physical server, the SMP environment permits more users to access customer-based data to support marketing analysis. Requests are processed directly within the SMP server, delivering quick and efficient ad hoc analyses. "The scaleable performance gains from SMP are improved beyond our previous client/server configurations," said marketing vice president Carol Post. "As multiple threads of the AnalytiX System are executed across multiple CPUs in a single server, performance improvements are almost linear. Our estimates conclude that, in a four CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. configuration, performance on the fourth concurrent task degrades only by about three percent." SMP offers expanded hardware configurations and upgrade economy AnalytiX System 3.1 extends its server options from a single hardware environment to multiple platforms including Compaq, Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers allowing customers to choose a hardware platform consistent with their current infrastructure. Clients realize SMP's upgrade economy by the simple addition of chips to the server, rather than the addition of any extra hardware. "Not only does the SMP option enable multiple users to submit tasks concurrently, but Customer Insight Company has made significant module enhancements that support a wider variety of statistical modeling packages, more detailed customer reporting and increased efficiency," says Eric Inthof, information technology manager at Telus Mobility in Alberta, Canada. Inthof installed an advanced release of AnalytiX System 3.1, and is "very pleased with the performance - particularly the stability - of this version." Link to popular data mining product expands modeling capabilities AnalytiX System 3.1 offers a new statistical modeling interface to the Angoss KnowledgeSEEKER data mining software package, supplementing its existing modeling support of the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. and HNC (HNC Software Inc., San Diego, CA) A software company that specialized in products that detect credit card fraud, manage merchant risk, automate lending decisions and home valuations and manage retail inventories. Founded in 1986 by Robert Hecht-Nielsen and Todd W. systems. Making it easier for customers to achieve sophisticated analysis, the new interface facilitates export of data from the AnalytiX System into the data mining package, re-imports the scored results, and integrates the Angoss modeling package seamlessly. Additional enhancements continue to make system easy to use Also new with this release is a printable data dictionary and Field Values Manager which provide instant inventory of the data field values available throughout the user's database. A series of diagnostic tools is now also available to those users operating the AnalytiX System on Windows 95 or Windows NT, making it easier to troubleshoot system problems from within the AnalytiX System environment. Import 2.1 moves processing to server to speed processing The companion module for the AnalytiX System, Import Database Build, allows customers to build records within their own AnalytiX System databases, a function normally reserved for the IT organization. In Import version 2.1, much of the processing occurs entirely at the server level, reducing the database building and processing time by 30 to 80 percent. "These enhancements to the AnalytiX System and Import give our customers even better data from which to predict their customers' future buying behavior and tailor their marketing campaigns," says Post. "This allows companies to maximize their technology investment - whether they are focusing on acquisition and retention programs, product enhancements or improved service levels." Company Information Founded in 1986 and headquartered in Englewood, Colo., Customer Insight Company (www.customer-insight.com) is the leading supplier of customer-centric marketing solutions. Building on the Convergent Marketing(SM) consulting methodology, CIC CIC circulating immune complexes. CIC Circulating immune complexes. See Immune complexes. offers stand-alone and client/server solutions and education, consulting and data services to help companies manage customer relationships and design profitable marketing programs. Customer Insight Company's customer management systems include the AnalytiX System and Explore(TM); data enhancement services include merge/purge, postal sortation Identifying objects that are stamped with a bar code and routing them to the appropriate destination. Sortation is typically a high-speed process used in the transportation industry by companies such as Federal Express, UPS and others. See sort and bar code. , address hygiene; and education and consulting services teach the Convergent Marketing methodology. A wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Metromail Corporation, Customer Insight Company supports approximately 2,000 users worldwide in a variety of industries, including financial services, catalog and publishing, entertainment, retail, cable television, utilities, telecommunications and computer-based technologies. Metromail Corporation (www.metromail.com) is a leading provider of database marketing, direct marketing and reference products and services in the United States and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary consumer database encompassing 90 percent of U.S. households, as well as providing database marketing software and related services. Headquartered in Lombard, Illinois, Metromail's 3,200 employees generated revenues of $297 million for the 12-month period ending June 30, 1997. -0- (C) 1997. Customer Insight Company. Analytical Database Engine Software that provides multiple views into a database of numerical information. The data are maintained in a non-redundant database, and the views are displayed in a traditional spreadsheet interface. See TM1 and OLAP. , ART, Customer Insight, Datappend, Explore, Import, Integrational Database Structure, Record Browser, Virtual Join, and $ProfitCalc are trademarks and Convergent Marketing and UniversityLink are service marks of Customer Insight Company. AnalytiX, ONDESK, the Customer Insight logo and the AnalytiX logo are registered trademarks of Customer Insight Company. All other brand and product names are trademarks of their respective owners. CONTACT: Customer Insight Company Laine Neukomm, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Specialist, 303-705-1173 or Metromail Corporation Tim Fitzpatrick, Vice President of Corporate Communications 630-620-2333 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion