Customer Control over Account Activity is about to Undergo a Revolution in the Form of Interactive Financial Messaging.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46855) has announced the addition of Javelin Strategy & Research's new report: Interactive Financial Messaging: Alerts, Prohibitions, and Review & Release Functions for Evolving Customer Control to their offering. This research provides an in depth analysis of the strategic use of email alerts, account prohibitions, and other methods to mitigate mit·i·gate v. To moderate in force or intensity. mit  i·ga tion n. fraud, enhance consumer control, and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. relationships with account holders. FIs must develop an evolving strategy for informing consumers of account activity, and allowing the consumer to easily manage the type, frequency and delivery method for such information. Javelin interviewed financial institutions and vendors in the U.S., Canada, and Europe, compiling com·pile tr.v. com·piled, com·pil·ing, com·piles 1. To gather into a single book. 2. To put together or compose from materials gathered from several sources: the qualitative data surrounding their opinions and actual implementations of Interactive Financial MessagingTM (IFM IFM Institut Français de la Mode (French Fashion Institute) IfM Institute for Micromanufacturing (Louisiana Tech University) IFM Interface Module IFM Instantaneous Frequency Measurement )--consumer-controlled alerts, account prohibitions, and "review and release" capabilities. The report builds on earlier quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. specific to consumer preferences and adoption patterns. Primary Questions * What customer-controlled financial messaging capabilities are priorities among FIs? * How will growth in email, wireless, and text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. drive consumer IFM capabilities? * How are FIs developing and launching these capabilities? * What are potential needs behind implementation and adoption of more robust customer controlled interactive financial messaging? * What capabilities must product roadmaps include through 2012? Findings and Analysis Customer control over account activity is about to undergo a revolution that will assist financial institutions in strengthening customer relationships and mitigating mit·i·gate v. mit·i·gat·ed, mit·i·gat·ing, mit·i·gates v.tr. To moderate (a quality or condition) in force or intensity; alleviate. See Synonyms at relieve. v.intr. To become milder. fraud. Presently, financial institutions are offering consumers the ability to opt-in to email alerts, but have yet to implement account prohibitions, or immediate "review and release" capabilities for certain transactions. Most FIs are building alerts capabilities in-house, and will use vendor solutions as the complexity of offerings occurs--likely with the integration of prohibitions and review and release capabilities. Because lack of consumer demand does not warrant FIs developing this functionality, Javelin foresees heightened future demand for Interactive Financial MessagingTM functionality in technology platforms that no vendors currently offer. Audience: Financial institutions, specifically online banking groups; and security and messaging vendors to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry. Table of Contents Overview Primary Questions Findings & Analysis Increasing Usage, Spurring Loyalty and Meeting Demand Drive Alerts Offerings Delivery Methods That Allow Greater Consumer Control Will Evolve with Demand Market Void: Need For Vendors For Prohibitions and Review & Release Functions Greater Consumer Control Means Fraud Reduction & Enhanced Relationships Network Platform Providers Will Provide the Triggers (Five Year Roadmap) Changes to Realize the Value of IFM Appendix Section 1: Glossary A term used by Microsoft Word and adopted by other word processors for the list of shorthand, keyboard macros created by a particular user. See glossaries in this publication and The Computer Glossary. Section 2: Overview of Vendor Solutions Section 3: Consumer Preferences Regarding Alerts and Prohibitions Table of Figures Figure 1: Reasons for Financial Institutions to Offer Alerts Figure 2: Desirability of Mobile/Wireless and other Alternative Delivery Channels Figure 3: Applying the "Prevention and Detection" Model to IFM[TM] Figure 4: Consumer View of Responsibility for Account Safety Figure 5: Five Year Roadmap Shows Product Evolution Figure 6: Example: Yahoo! Music Yahoo! Music, provided by the Yahoo! network, is a provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming. Screenshot See screen shot. Figure 7: Consumers Show Awareness and Acceptance of Alerts and Prohibitions For more information visit http://www.researchandmarkets.com/reports/c46855 Source: Javelin Strategy & Research |
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