Customer Centric.Companies are neglecting traditional forms of customer contact in favour of newer communication channels such as the Internet and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , it is claimed. To meet this situation data mining specialist, SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. , has launched an end-to-end analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. solution to enable companies to make more effective and profitable decisions at every point of customer contact, including the traditional store, call centre, Internet and via direct marketing. CustomerGentric applies data mining techniques to provide a. customer intelligence system enabling companies to target consumers by delivering personalised Adj. 1. personalised - made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice" individualised, individualized, personalized offers, enabling them to personalise every transaction at every customer touchpoint. |
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