Customer Acquisition Network Acquires Top-Tier Internet Ad Network, interCLICK.FT. LAUDERDALE, Fla. -- Customer Acquisition Network, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CACN CACN Cost Account Charge Number CACN Contract Adjustment Change Notice CACN Canadian Association of Child Neurology Inc. ), an emerging pay-for-performance, multi-channel Internet marketing See Internet advertising. company, has acquired privately-held interCLICK, one of the nation's leading Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. networks. Leading Internet audience tracker, comScore, recently rated New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based interCLICK as the 11th largest and fastest-growing Ad Network in the U.S. interCLICK reaches 85 million unique U.S. visitors per month, or 47 percent of the U.S. online population, with impressions per month exceeding four billion. interCLICK's rapidly expanding customer base includes some of the world's largest Internet publishers and advertisers. interCLICK is the only ad network that provides real-time operational transparency for both advertisers and publishers. interCLICK advertisers select publisher sites for their ads via an easy-to-use Web interface and then receive performance reports on each site placement in real-time. Per-site, real-time reporting allows advertisers to implement highly efficient campaigns and maximize return-on-investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ). interCLICK's proprietary ad serving system also provides a suite of advanced targeting capabilities that enable advertisers to reach very specific segments of the online population. This advanced targeting ability removes inefficiencies from the online media buying process. The end result is that the user appreciates the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads. "Google's recent worldwide expansion of its pay-per-action advertising beta reflects the growing trend of advertisers looking to spend a higher portion of their ad spend on performance-based campaigns," said Michael Katz, founder and president of interCLICK. "Joining Customer Acquisition Network will enable us to augment our already strong presence with large brand advertisers by enhancing our performance driven results through a number of new technology initiatives. We're glad to bring our fast growing network and unique Web technology to Customer Acquisition Network and be a part of this exciting new company." Customer Acquisition Network was recently formed and brought public by a team of industry veterans looking to build the first fully integrated, pay-for-performance, multi-channel Internet marketing company. "We see tremendous acquisition opportunities in this emerging, highly fragmented pay-for-performance industry," said Michael Mathews, Customer Acquisition Network's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder. "We have a fantastic management group with high ambitions, formed to take advantage of one of the greatest growth industries of our time. We could not ask for a better beginning than interCLICK." The purchase of interCLICK by Customer Acquisition Network follows a recent trend of similar high profile acquisitions, like Blue Lithium and Right Media by Yahoo, DoubleClick by Google, 24/7 Real Media by WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning , Takota by AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , and aQuantive by Microsoft. About InterCLICK interCLICK.com operates the interCLICK Network, a highly targeted contextual marketing Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically. network designed to balance the interests of publishers, advertisers and users. The interCLICK Network combines advanced contextual awareness technology with a large base of top tier publisher sites to create a highly effective advertising platform. interCLICK's unique model delivers dramatically higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze cat·a·lyze v. To modify, especially to increase, the rate of a chemical reaction by catalysis. catalyze to cause or produce catalysis. customer action and improve ROI on their advertising spend. The end result is that the user appreciates the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads. For more information about the interCLICK Network, visit www.interclick.com. About Customer Acquisition Network Customer Acquisition Network, Inc. is an emerging leader in the Internet multi-channel, pay-for-performance network business. Customer Acquisition Network was formed to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. ad dollars quickly based upon ROI. For more information about Customer Acquisition Network, visit www.customeracquisitionnetwork.com. |
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