CustomDisc.com And Its Partners Team Up With Innovative Valentines Day Promotion; CustomDisc.com Co-Branding Promotion With Partners.Business Editors &Internet/Online Writers STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 7, 2000 CustomDisc.com, the leading online music marketing company, announced today that their Valentines Day promotion is a far reaching effort in co-branding with their brick-and mortar and online partners. This move increases consumer awareness of CustomDisc.com's &uot;Love Song Center&uot; Express Site and displays the versatility and savvy that has made CustomDisc a leading provider of music related marketing strategies for both retail and business-to-business needs. CustomDisc.com's retail partners will have in-store displays inviting consumers to &uot;Make A Love Song Valentines Day Sampler sampler, sample piece of needlework or embroidery, of silk, cotton, or worsted, for the preservation of some pattern or as an example of the ability of a child or a beginner. In museums and private collections there are samplers dating from as early as 1643. .&uot; These displays will provide directions to co-branded sites. While visiting these sites, consumers can make a 12 song &uot;Love Song Sampler&uot; for $15.99. They may also select one of three covers for the jewel case The plastic container used to package an audio CD or CD-ROM disc. See tray card. . The cover art will be co-branded by the partner and CustomDisc.com. Partners participating in this campaign are Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006, , Musicland, Harmony House, NRM NRM Natural Resources Management NRM National Railway Museum (UK) NRM Norman Rockwell Museum (Stockbridge, Massachusetts) NRM National Resistance Movement (Uganda) Music and Waves Music, giving CustomDisc access to more that 1,000 retail outlets across the country. Online participants include Sam Goody, Musicland, NRM, Waves, Tower Records, CDQuest, EveryCD, Quickmusic.com, Sun Coast, On Cue, Media Play and TWEC TWEC Trans World Entertainment Corp. TWEC Todd-Wadena Electric Cooperative , with Tower Records also featuring CustomDisc in a higher targeted direct response mailer (1) An e-mail program. See e-mail program. (2) A message sent by an e-mail program. (3) A person or organization sending e-mail. that will reach more than 50,000 customers. The promotion is not limited to CustomDisc's retail partners. Many non-retail websites are also involved, including Spree.com, collegeclub.com, love&omance.com, mail.com, hydrogencity.com and mybites.com. &uot;We are very excited to be working with music retailers as well as non-retail partners to brand their companies,&uot; said David Gould, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CustomDisc.com. &uot;As an entertainment marketing company, we have the ability to partner with any type of company to give them the opportunity to create a personalized experience for their consumers.&uot; About CustomDisc.com: Based in Stamford, Connecticut Stamford is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 119,261, making it the fourth largest city in the state. and founded in 1996, CustomDisc.com is a privately-held company specializing in the creation of custom digital products for consumers and businesses. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. is CustomDisc and CustomVideoDisc/CustomDVD. CustomDisc is a turnkey marketing, manufacturing and distribution service that employs the Internet to let consumers compile and purchase unique audio compact discs from music selections that record labels license to the company. CustomDisc.com uses an exact, one-to-one digital transfer of the original master recording to produce the same Red Book Audio compact disc consumers find in stores. CustomVideoDisc/CustomDVD is a product that allows the consumer to go online to compile and purchase unique film and video entertainment licensed to the company and employs the same one-to-one digital transfer technology as CustomDisc. More information on CustomDisc.com can be found on its Web site located at http://www.customdisc.com. To date, CustomDisc.com has licensed more than 250,000 individual tracks from 200 record labels and offers CustomDisc services to consumers as well as to corporate clients. The company's industry-leading business-to-business distribution network includes more than 100 leading online music retailers, radio stations and music destination Web sites. |
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