Curves goes International with Grassroots PR.Women's fitness franchise organization brings powerful PR program to international franchisees WACO, Texas For the Branch Davidian siege in Waco, Texas, see . For other uses of "Waco", see Waco (disambiguation). Waco (pronounced: /ˈweɪkoʊ/) is the county seat of McLennan County, Texas. -- For the past three years, Curves, the international women's fitness franchise, has partnered with eNR Services, Inc., a Norwalk-based communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry firm, to provide local news to the local media through eNR's Grassroots PR (GRPR GRPR gastrin-releasing peptide receptor GRPR Glass Road Public Relations GRPR Ginny Richardson Public Relations GRPR Graduate Research Progress Reports GRPR Global and Regional Program Review ) program. And as the grassroots revolution has taken hold of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Curves is now extending these PR tools to their international franchisees. The GRPR program will give franchisees in the UK, Ireland, Australia, and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. the ability to build media lists and distribute press releases to their local media with online access to the PR application. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Becky Frusher, communications director for Curves International, Curves' desire to go international with the GRPR program came shortly after seeing tremendous results from their franchisees in North America. With the success, the natural next step was to go international, Frusher says. "Our international franchisees tend to be very PR savvy, and in many countries, PR is more widely used than advertising. So we look for them to make full use of the program," Frusher said. "They are very excited about GRPR and its ease of use." Frusher believes bringing the GRPR program to international Curves franchisees will translate into an increased number of positive media hits for the owners individually, as well as for the brand. Curves International, a client of three years with eNR, is the first company to launch eNR's GRPR program outside of North America. "Taking the GRPR program international with Curves is revolutionary - both for them and us," said Mick Ferraro, vice president of business development for eNR Services, Inc. "It proves the immense value of GRPR and leverages the international media outlets within our database; in addition, it offers international franchisees the necessary tools to establish a PR campaign in their local communities, while contributing to Curves' franchisee relations efforts." According to Ferraro, the benefits of GRPR are universal. It offers franchisees assistance in building an effective public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign that complements their local marketing plan. "With the growth of franchising internationally, we're excited to grow with our clients," Ferraro said. For more information on the GRPR program or eNR Services, please visit www.enr-corp.com, or call Mick Ferraro at (203) 849-7246. About Curves Curves offers a 30-minute workout Workout Informal repayment or loan forgiveness arrangement between a borrower and creditors. workout 1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms. that combines strength training and cardio Cardio is the medical term used to reference the heart. From Greek kardia: heart. The Greek spelling using k is the reason for the usage of K in EKG (electrocardiogram). through safe and effective hydraulic resistance. Curves also offers an online subscription diet and fitness solution based on founder Gary Heavin's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times bestselling book Curves, Permanent Results Without Permanent Dieting and the results of an ongoing university study. Heavin and his wife Diane are considered the innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. of the express fitness phenomenon that has made exercise available to more than four million women worldwide. With more than 10,000 locations in dozens of countries, Curves is the world's largest fitness franchise. For more information, please visit: http://www.curves.com or http://www.curvescomplete.com. About Grassroots PR[TM] from eNR Services, Inc. Grassroots PR[TM] from eNR Services, Inc. is a unique program for delivering local news to local media. eNR works with Grassroots clients to develop "localized" press releases and targeted, community-based media lists to promote their activities and generate interest on a local level. Grassroots PR also acts as an effective tool for clients looking to strengthen relationships with franchisees, outlets or dealers while increasing exposure to potential customers. With over 100 clients representing both established, global brands and small businesses, Grassroots PR is a proven solution for building interest through local media. |
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