Curtco Freedom Group's CRM Division Launches Field Force Automation Magazine; CFG Renames Sales & Field Force Automation Magazine.NEW YORK--(BUSINESS WIRE)--July 26, 1999-- The CurtCo Freedom Group's Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) Division announced today the November launch of Field Force Automation, previously included in Sales & Field Force Automation magazine (S&FFA FFA free fatty acids. ), as a separate publication. Also announced was the renaming of S&FFA to "Sales & Marketing Automation" magazine (S&MA). These changes come on the heels of a host of initiatives undertaken by CFG's newly formed CRM Division. Tom Villani, CurtCo's Executive Vice President, explains "As the CRM market continues to grow, CurtCo Freedom continues to evolve with it to best serve the needs of the industry. At over a 50% annual growth rate, the field force automation is experiencing such dramatic growth, the market demanded the need for a stand-alone publication. At the same time, marketing and sales automation Sales Automation - Sales Force Automation now go hand-in-hand for today's key decision-makers who are responsible for their company's CRM initiatives." Field Force Automation (FFA) is targeted to today's executives and managers charged with assimilating mobile technology into the business processes of the enterprise. FFA provides line of business managers, IT implementers, and integrators with the ideas and specifics for integrating new technology into their company's field service operations. With an initial circulation of 50,000, FFA details how to profitably, and successfully, add cutting edge mission-critical solutions to make mobile workforces more productive and effective. Along with the November breakout, Sales and Field Force Automation will be changing its name to Sales & Marketing Automation. With a BPA BPA British Paediatric Association. audited circulation of 100,027, Sales & Marketing Automation remains the leading publication serving the customer acquisition process. Other CurtCo CRM Division titles include Knowledge Management magazine with new initiatives to be announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. shortly. CurtCo Freedom Group is a partnership with Freedom Communications Freedom Communications, Inc., headquartered in Irvine, California, owns more than 75 publications newspapers in the US, with a combined daily circulation of more than 1.2 million subscribers, and also operates over seventy local news websites. , one of today's leading independent and private media companies whose holdings include The Orange County Register. CurtCo Freedom Group's SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. Division publications include Home Office Computing and Small Business Computing and Communications magazines. CurtCo is a located on the Internet at www.curtco.com. |
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