Curtain Rises on New Graceland Tourism Campaign Featuring Elvis Concert Footage & Fans "Discovering Their Inner Elvis".Soccer Mom soccer mom n. An American mother living in the suburbs whose time is often spent transporting her children from one athletic activity or event to another. Takes Center Stage in "Discover Your Inner Elvis" Television Commercial MEMPHIS Memphis, city, ancient Egypt Memphis (mĕm`fĭs), ancient city of Egypt, capital of the Old Kingdom (c.3100–c.2258 B.C.), at the apex of the Nile delta and 12 mi (18 km) from Cairo. , Tenn. -- Elvis Presley Enterprises Elvis Presley Enterprises, Inc. (EPE) is a corporate entity created by the "Elvis Presley Trust" to conduct business and manage its assets. After Elvis Presley's death, Elvis's will appointed his father, Vernon Presley, as executor and trustee. , Inc. (EPE EPE equine pituitary extract. ) announced today the launch of a nationwide advertising campaign featuring the tag line "Discover Your Inner Elvis." This marks the first time EPE is advertising nationally with a comprehensive campaign crossing over television, radio, print, outdoor, travel guides and on the Internet at DiscoverElvis.com Elvis Presley's Graceland is an internationally renowned historic home and tourist destination located in Memphis. Since opening in 1982, it has developed into a pop-culture travel destination and has been toured by more than 15 million visitors from all corners of the globe. The new advertising campaign captures the essence of Graceland as a fun, "experiential" tourist destination the whole family will enjoy. "The Discover Your Inner Elvis campaign will be used by EPE to support our worldwide branding strategy," said Paul Jankowski, EPE Chief Marketing Officer. "It showcases the Graceland experience while encouraging the audience to discover their own 'inner Elvis.' Elvis has a direct influence on today's pop culture ranging from music to fashion. The 'inner Elvis' concept is that unique, personal connection to Elvis shared by die-hard and casual fans alike." The concept for the spot was developed by EPE with Archer Malmo, an award-winning Memphis marketing and communications agency. Iddo Patt of Modern Production Concepts provided creative supervision for the commercial production. Directed by Sonja Kroop of Plum Productions, the :30 and :60 second spots take a stereotypical "soccer mom" wearing a replica Elvis jumpsuit and insert her into Elvis' role at center stage in original Aloha From Hawaii Aloha from Hawaii is an Elvis Presley music concert broadcast live via satellite around the world on January 14, 1973. The first-ever such performance to be broadcast live via satellite, Presley taped a January 12 rehearsal concert as a fail-safe in case anything went wrong concert footage. Both spots can be seen on DiscoverElvis.com along with the actual footage of Elvis in concert Elvis In Concert is a 1977 TV special starring Elvis Presley. It was Elvis' third TV special, following Elvis (aka The '68 Comeback Special) and Aloha From Hawaii. that was used for the background. Using green screen technology, the video editing technique called rotoscoping Creating animated characters by tracing an action movie with real actors frame by frame. Performed via the computer today, rotoscoping was originally accomplished in the early 1900s by projecting each movie frame onto a frosted glass easel, from which the illustrator traced and redrew the was used to manipulate the Aloha From Hawaii concert footage and remove Elvis from the stage. New film of the actress was inserted into the original footage for a seamless match as she works the audience with Elvis' band mates and backup singers behind her. After what turns out to be an on-stage dream sequence, the actress finds herself at Graceland in an exhibit area featuring Elvis' jumpsuit from his 1973 worldwide television concert special broadcast live from Honolulu, HI. The "American Eagle" jumpsuit featured in the commercial was created by B & K Enterprises, an EPE licensee that creates exquisite replica Elvis costumes and accessories working from the original patterns and consulting with the original designers. Tara Emerson, the actress in the commercial, was actually fitted for her tailor-made jumpsuit by Gene Doucette, who was a key member of the design team for Elvis' jumpsuits in the '70s. The photography for the print, online and billboard campaign was shot by Lyndon Wade and each features a Graceland visitor in a jumpsuit wearing Elvis-style sunglasses. The background texture from the campaign was inspired by actual fabric that can be found inside Elvis Presley's Graceland mansion. The spot will showcase toll-free vanity phone numbers and URLs millions of viewers will be encouraged to call or click for limited time special offers. Additionally, visitors to Graceland will be able to receive a free auto decal which states "I Discovered My Inner Elvis." The advertising buy includes a full scope of media, including television, radio, print, outdoor and online. In addition to DirecTV and Dish Network, television advertisements will run on national cable networks including Lifetime, Oxygen, SoapNet, HGTV HGTV Home and Garden Television , Food, Style, Discovery Home, E!, WE and many more. Coverage will be extended to local television ad buys in 20 very prominent target markets including Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Atlanta, Nashville and Dallas. Print ads will run adjacent to travel oriented editorial in magazines and guides including Better Homes & Gardens, AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. Home & Away, AAA Southern Traveler and Readers Digest Canada. Online advertising will consist of comprehensive banner and video ads and expanding exposure on targeted websites. Radio will include promotions and outdoor will focus on capturing the attention of visitors and travelers in the Memphis metro area via billboards, in-hotel publications, airport signage and building banners. Special Notes: For approved screen grabs of the TV commercial or photos of Graceland, please e-mail: photos@elvis.com. For video of the TV commercial or b-roll of 'the making of' please e-mail: jason@thebeckwithcompany.com. About Elvis Presley Enterprises, Inc. Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tennessee with additional offices in Los Angeles, California. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music. , and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc. (www.CKX.com), a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. listed on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on National Market[R] under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "CKXE." |
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