Curtailing culture of counterfeit for customers.Brammer, leading supplier of maintenance, repair and operations Maintenance management or Maintenance, (MRO'), is fixing any sort of mechanical or electrical device should it become out of order or broken (repair) as well as performing the routine actions which keep the device in working order (maintenance) or prevent trouble (MRO MRO In currencies, this is the abbreviation for the Mauritanian Ouguiya. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ) products, is implementing a pan European campaign to warn all of their customers about the dangers of counterfeit MRO products now finding their way onto the European market. The move follows initiatives from manufacturers SKF SKF Svenska Kullagerfabriken SKF Svenska Klätterförbundet (Sweden) SKF Smithsonian Kite Festival SKF San Antonio Kelly Field Annex (Lackland AFB, Texas) and Schaeffler Group, two world leaders in bearings manufacture. In the last few weeks they pooled resources to track down and then destroy 40 tons of counterfeit product to the value of 8 million discovered in the Franconia region of Germany. The bearings carried counterfeit logos for INA Ina (ē`nä), city (1990 pop. 60,062), Nagano prefecture, central Honshu, Japan, on the Tenryu River. It is an agricultural and industrial center with a famous agricultural school. , FAG, and SKF. Timken have also seized the initiative to guard against any fraudulent use of their logo or look-alike logo usage and counterfeiting and are now investing heavily in anti-counterfeiting measures and technology, as is NSK, another global bearings brand. Brammer, however, are the first major distributor to add their voice to the campaign. "The issue of counterfeit bearings can not only have serious economic impacts which in turn damage MRO manufacturers' ability to invest in research and development, customer support and innovation, but, more importantly, can have extremely serious consequences for the companies that purchase them," said Ian Fraser, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brammer. Visit Brammer (Web) www.brammer.biz/uk.aspx |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion