Curt Rawley Joins SensAble Technologies as Chairman and CEO; Former AVID CEO Seizes Opportunity to Impact Industry Again.Business/Technology Editors WOBURN, Mass.--(BUSINESS WIRE)--Oct. 2, 2001 SensAble Technologies today announced the appointment of Curt Rawley as Chairman and Chief Executive Officer. Rawley was previously president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Synapix, president and CEO of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , and president of Racal Design Services. He also served in various management positions at Pixel Computer, Applicon and Digital Equipment Corporation. Most widely recognized for his work at Avid Technology, Rawley built and directed the company to be the world leader in video editing See nonlinear video editing and video editor. with revenues in excess of $400 million, leading the organization through an extremely successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . Founder and chief technology officer Thomas Massie and president Bill Aulet will continue to serve in their current positions, maintaining full-time, active roles within the company. Massie commented, "When we initiated our nationwide search for a CEO, we agreed that a successful candidate would need to possess at least three qualifications. First, a demonstrated ability to create a profitable, sustainable and high growth business with revenues exceeding $100 million. Second, the intelligence and relevant market experience to understand and grow our revolutionary technology. Finally, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , a shared vision for unlocking the real potential of computers with a new, more human-centric user interface. Lofty goals make for hard work, but we have been rewarded with a CEO that clearly exceeds all of these qualifications." Massie added, "I am extremely excited to have someone of Curt's caliber and character leading our company to the next level." "SensAble Technologies represents a rare opportunity to significantly impact an entire industry. Its 3D Touch technology is fundamentally and forever changing the way people interact with computers," said Curt Rawley. "This is most evident today with the FreeForm free·form adj. 1. Having or characterized by a usually flowing asymmetrical shape or outline: freeform sculpture. 2. system, which uses 3D Touch to deliver a powerful new modeling tool for product designers. Much like Avid, SensAble is dedicated to empowering highly creative professionals with intuitive yet powerful tools. I look forward to working with the strong team that Thomas and Bill have already assembled." "Curt is a tremendous addition to our team, with exactly the right experience to help us reach the goals we've set for ourselves. He instinctively in·stinc·tive adj. 1. Of, relating to, or prompted by instinct. 2. Arising from impulse; spontaneous and unthinking: an instinctive mistrust of bureaucrats. understands what SensAble is about, has a demonstrated track record of taking companies to the next level, and is driven to win," stated Bill Aulet. "I look forward to working with him to leverage our current position and grow into exciting new areas of opportunity." Curt graduated from Duke University where he received an Engineering degree and starred on the football team. Curt also holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. . He joined Avid in 1988 as a co-founder and served as president and CEO from 1991 through 1996. Most recently, he was president and CEO of Synapix from 1996 through August 2001. About FreeForm Modeling SensAble's FreeForm modeling system provides an analog interface to a digital tool, a revolutionary combination for product design. FreeForm modeling tools use familiar physical metaphors such as sculpting sculpting Cosmetic surgery The surgical reshaping of a tissue. See Deep tissue sculpting, Facial sculpting. , wire cutting, shaping and deforming. These work in a direct and obvious manner to deliver the flexibility and expressiveness of physical media like the clay and blue foam designers have loved for years. Controlling these tools through touch gives users an unprecedented connection to their model. The flow of design intent--no longer choked choke v. choked, chok·ing, chokes v.tr. 1. To interfere with the respiration of by compression or obstruction of the larynx or trachea. 2. a. off at the user/computer interface--allows users to faithfully capture any nuances and difficult to describe subtleties in digital form. Sophisticated modeling techniques help designers to hold design criteria Noun 1. design criteria - criteria that designers should meet in designing some system or device; "the job specifications summarized the design criteria" criterion, standard - the ideal in terms of which something can be judged; "they live by the standards of their and optimize form with function, while direct model interaction and familiar methods help eliminate the months-long learning curve typically needed to master traditional 3-D modeling software. About SensAble Technologies SensAble Technologies is transforming the way people use computers in the 21st century. Our groundbreaking technology allows you to fully interact with your computer via your sense of touch. Two dimensions--sight and sound--become three, sight, sound and now touch. And that gives you the freedom to work in a more natural, intuitive way. SensAble and its products have won more than a dozen awards and have been featured in publications worldwide, including The Wall Street Journal, Business Week and Fortune. FreeForm modeling, SensAble's first end-user application, was given the first ever Grand Innovation Award from Computer Graphics World. The company has over 500 customers in 30 countries, including adidas-Salomon, Boeing, Disney, Ford, General Electric, Honda, Hasbro, Motorola and leading universities worldwide. For more information, visit www.sensable.com. SensAble, PHANTOM phantom /phan·tom/ (fant´um) 1. phantasm. 2. a model of the body or of a part thereof. 3. a device for simulating the in vivo effect of radiation on tissues. , 3D Touch and FreeForm are trademarks or registered trademarks of SensAble Technologies, Inc. All other companies and products referenced herein have trademarks or registered trademarks of their respective holders. SensAble Technologies, Inc., 15 Constitution Way, Woburn, MA 01801. Tel: 781-937-8315, Fax: 781-937-8325, Web: www.sensable.com, Email: info@sensable.com. |
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