Currently Adding Over 4,500 Members Per Month Via the Internet; Audio Book Club, Inc. Surpasses 340,000 Member Mark.BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--July 1, 1998-- - Company Continues To Expand Its Internet Presence With Three New Advertising Agreements - AUDIO BOOK CLUB, INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. . (AMEX AMEX See: American Stock Exchange : KLB KLB - Known Lazy Bastard ), today announced it is currently adding over 4,500 new members per month via the Internet, up from just 300 in January. As a result, its total membership base has increased to over 340,000 members. The company further noted that since it began its aggressive Internet strategy, hits to its web site have increased from one million in January to over 11 million. Commenting on the announcement, Norton Herrick, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Audio Book Club, Inc., stated, "The substantial growth in membership, especially via the Internet, is extremely encouraging. And, once again, the growth in members continues to validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct. For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data the company's strategic business plan which focuses on growth through the Internet." In continuing to concentrate on its Internet activities, the company also announced it has signed three new advertising agreements with various Internet sites. The agreements will continue to enhance the company's presence on the Internet and are designed to further expand its membership base. Audio Book Club signed advertising agreements with net@ddress.com, a unit of USA.Net, Inc., a provider of free HTML-enabled e-mail with over 1 million subscribers; hitthebeach.com, which focuses on summer travel, beach music, summer listening and reading and the pleasures of the season; and freeride
"These advertising agreements are a continuing integral part of the company's strategy to become the leading provider of audiobooks via the Internet. We remain convinced that expanding our membership base and offering audiobooks via the Net is a key component of future revenue and earnings growth. We have already seen positive results from this strategy as evidenced by the increase in our total membership base to over 340,000," said Mr. Herrick. Mr. Herrick concluded, "Audio Book Club continues to seek opportunities to further enhance and expand its Internet presence." Audio Book Club, Inc. is a direct marketer of audiobooks through Audio Book Club and BooksAloud.com, membership clubs which market and sell audiobooks by mail order and the Internet. Since commencing operations in January 1994, the Company has engaged in an aggressive membership recruitment program to establish a core Audio Book Club member base of over 340,000 members and to continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. expand its member base. This release is covered under the "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Certain information included in this release that are not historical facts are forward looking statements that involve a number of known and unknown risks and uncertainties, including but not limited to, the Company's ability to successfully implement a strategy of continued growth and other risks detailed in the Company's registration Statement on Form SB-2 and other Securities and Exchange Commission filings. The Company's actual results, performance or achievements may differ materially from any future results performance or achievements expressed or implied in any forward looking statement.
CONTACT: Audio Book Club
John Levy
(973) 539-9528
or
Rubenstein Investor Relations
Jeffrey Volk
(212) 843-8086
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