Current Analysis and Cross Market Management Partner to Tackle Sales Productivity Issues For CLECs, ISPs and RBOCs.STERLING, Va.--(BUSINESS WIRE)--July 14, 1998-- Current Analysis Poised to Solve Sales Force Readiness Problems Faced by Rapid-Growth Telecommunications Industry Current Analysis, Inc., the leading provider of online competitive intelligence and analysis, today announced its partnership with Cross Market Management Company, a premier technology training and consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . This relationship will enable Current Analysis to directly attack a mounting sales readiness problem faced by the telecommunications industry today. Leveraging Cross Market Management's expertise in developing comprehensive market orientation programs, Current Analysis will deliver continuous competitive intelligence required to maintain a successful sales force. The 1996 passage of the Telecommunications Act There are several laws named the Telecommunications Act
Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs) are now selling everything from Internet access See how to access the Internet. to local and long distance services. These companies are well-armed to provide customers with voice and data products, integration services and one-stop shopping. Yet, explosive growth opportunities and expanded product lines have forced these network providers to face a widespread sales productivity problem within their sales organizations. Product line complexity and competitive pressures have yielded a high turnover rate amongst sales professionals. "Declining sales productivity has become a huge issue for CLECs, ISPs and RBOCs as these organizations expand their already broad range of services," said Tom Cross, chairman, Cross Market Management. "With turnover running at 12% or more a month, companies are being forced to recruit large numbers of technology rookies for critical sales and management positions." Together, Current Analysis and Cross Market Management will provide the key competitive weapons needed to bring new salespeople up to speed, update the pros with the latest in network developments and help managers meet the competitive challenges of selling a new breed of telecommunications services. "Current Analysis recognizes the significant business impact that sales readiness is having on network provider's bottom line," said Fred McClimans, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Current Analysis. "Our partnership with Cross Market Management enables Current Analysis to aggressively attack the sales productivity problem, allowing companies to gain a competitive edge in the dynamic telecommunications industry." About Cross Market Management Company For more than a decade, Cross Market Management Company has provided its clients with strategic direction, in-depth market research, market/product consulting and focused educational services. Cross Market Management provides actionable solutions for enhancing time-to-market, customer gain-retain and market management discovery - from product/service planning for BellSouth; to new educational delivery systems for Bellcore; to Frame Relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. and ATM training for ICG ICG indocyanine green. , TCG (Trusted Computing Group, Beaverton, OR, www.trustedcomputinggroup.org) The successor to the Trusted Computer Platform Alliance (TCPA), announced in 2003 by founding members AMD, HP, IBM, Intel and Microsoft. and Lucent; to internet telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. course development for an industry association; plus other emerging technology research into artificial intelligence. About Current Analysis Current Analysis, Inc., based in Sterling, Virginia, is a leading source of competitive information for the business, financial, vendor and end-user communities. Founded in 1996 by Fred J. McClimans, Current Analysis uses an innovative Web-based publishing system to deliver expert analysis of industry trends and events as they happen. Current Analysis has taken a unique approach in building its analytical team. The analysts, with an average of 15 years in the industry, predominately come from the high-tech vendor community. These analysts understand that instantaneous, unbiased competitive intelligence has a critical impact on an organization's bottom line. The Company is currently focused on analysis of the Internet commerce, network infrastructure, carrier infrastructure, data warehousing, network services and information security industries. Current Analysis serves top clients, including: 3COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , Ascend, Bay Networks, Cabletron, Cisco Systems, InterWorld, CommerceNet, CertCo, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Fujitsu, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Ipsilon, Lucent Technologies, Netscape, Nortel, Oracle, Siemens, Paradyne, and Xylan xylan /xy·lan/ (zi´lan) any of a group of pentosans composed of xylose residues; major structural constituents of wood, straw, and bran. , among others. For more information, visit Current Analysis on the World Wide Web at http://www.currentanalysis.com. Current Analysis is a trademark of Current Analysis, Inc. All other product and company names are trademarks of their respective owners.
CONTACT: Current Analysis, Inc.
Kristine Brown, 703/404-8631
kbrown@currentanalysis.com
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Collaborative Communications, Inc.
Julie Ward, 617/520-9115
ward@collaborative.com
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Stacy Smith, 617/520-9120
smith@collaborative.com
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