Current Analysis West Launches Fusion.New Solution Measures ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for Marketing Programs SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Current Analysis West today announced the launch of Fusion, a next-generation web-based market-tracking tool for companies focused on the consumer technology market. Fusion allows users to simultaneously track key marketing activities such as promotions, price changes, and shelf share shifts within an easy-to-use web-based interface, and see how these activities affect market share. The end result of this analysis is that technology companies can quantitatively measure the impact of marketing programs on the sales of their products. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Patrik Schmidle, VP of Operations and Product Management at Current Analysis West, "The concept behind Fusion is that marketing professionals have long sought to synthesize To create a whole or complete unit from parts or components. See synthesis. multiple causal data sets with market share results in order to quantitatively measure the return on investment (ROI) of marketing programs, but the time required to manually pull these data sets together proved costly. Fusion automates this process and seamlessly integrates these data sets in an easy-to-use interface." Fusion offers several key features: * The web-based solution requires no software installation. * Automatic weekly updates measure performance in near real time. * Visual summaries show the current market landscape via graphs. * The tool enables users to drill down detail to a model (SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit ) level. * The retailer-specific view shows shelf share by brand and retailer. * Segmentation provides the capability to view share within specific categories, such as 4"x6" photo printers or ultra-compact digital cameras. As a result of its features and attributes, Fusion provides users with the following benefits: * The tool quantitatively measures the impact of marketing programs. * It reduces the time needed to pinpoint why market share increased or decreased. * It increases the speed with which companies can identify and respond to competitors' actions. Categories currently available are: * Computing and Storage (notebooks, desktops, hard drives, etc.) * Consumer Electronics (high-definition TVs See HDTV. , digital cameras, etc.) * Printing and Supplies (all-in-one printers, inkjet cartridges A replaceable unit that holds ink and the print nozzles for inkjet printers. A separate cartridge for each of the four CMYK colors is the most efficient. Low-cost printers include cyan, magenta and yellow inks in one cartridge, requiring the entire unit be replaced when one color is empty. , etc.) For more information about Fusion, please go to the following link: http://www.currentanalysiswest.com/fusion/ About Current Analysis West Current Analysis West, an NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD company, offers businesses in the consumer electronics, imaging, and computer sectors a unique combination of causal data, tools, and analysis through weekly, market-level reporting that provides clients with news of competitive developments and recommendations for rapid competitive responses. Information available through Current Analysis West includes competitive pricing, promotions, and share of shelf. Its analysts offer insight, interpretation, and recommendations that enable clients to address a wide range of business issues. Clients receive all of this information in a timely manner through the Current Analysis West online delivery platform. For more information, visit http://www.currentanalysiswest.com. About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands to help them drive critical business decisions at the global, national, and local market levels. NPD helps its clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , foodservice, home, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , software, sports, toys, and wireless. For more information, visit http://www.npd.com/. |
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