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Current Analysis Solves Sales Force Readiness Challenge Faced by Rapid-Growth Telecom Industry.


STERLING, Va.--(BUSINESS WIRE)--Aug. 4, 1998--

CurrentCOMPETE: Network Services(TM) Provides Key Competitive Weapons Required to Maintain Sales Force Productivity

Current Analysis, Inc., the leading provider of online competitive intelligence and analysis today announced the launch of CurrentCOMPETE: Network Services(TM), a full-service product offering designed to solve the mounting sale force readiness problems facing CLECs, ISPs, RBOCs and IXCs.

Since the passage of the Telecommunications Act There are several laws named the Telecommunications Act
  • Telecommunications Act of 1996 in the United States
  • Telecommunications Act (Canada)
  • Telecommunications Act 1997 in Australia
 two years ago, there has been an explosion of integrated service providers. Last year alone the industry raised over $9 billion of capital for use in infrastructure development. Increasing competition in the marketplace has companies dramatically expanding their product line so as to better offer their customers one-stop shopping. But the product line complexity and the ever changing technology has led to rapidly declining sales force productivity, and a turnover rate as high as 12 percent per month.

"Our customers want innovative, high speed local communications services that require the latest in access technologies such as SDSL See DSL.

SDSL - Single-line Digital Subscriber Line
," said Ann Zeichner, vice president sales and marketing, NorthPoint Communications NorthPoint Communications (Former NASDAQ: NPNT) was a CLEC (Competitive Local Exchange Carrier), focused on data transmission rather than voice. Its business plan involved leasing copper telephone lines from local phone companies, then selling them at wholesale prices to . "The complexity and rate-of-change among these new technologies requires constantly updated information to reduce the sales cycle. By keeping our marketing and sales staff's knowledge-level up, we keep our sales goals on target."

First-Ever Solution for Tackling Telecom Sales Readiness Problems

The CurrentCOMPETE: Network Services product offering provides the key competitive weapons needed to bring new salespeople sales·peo·ple  
pl.n.
Persons who are employed to sell merchandise in a store or in a designated territory.
 up to speed, update the pros with the latest in network developments, and help management meet the competitive challenges of selling a new breed of telecommunication telecommunication

Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances.
 services.

Current Analysis is providing the competitive tools required to maintain knowledge and skills in the dynamic integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  marketplace. With an exclusive sales orientation program followed by on-going reinforcement reinforcement /re·in·force·ment/ (-in-fors´ment) in behavioral science, the presentation of a stimulus following a response that increases the frequency of subsequent responses, whether positive to desirable events, or  tools, 24-hour access to expert analysis of competitive events and an innovative communications system In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole.  allowing management, sales, marketing and channel partners to collaborate on tactics and strategies, the sales force is guaranteed to stay ahead of the competition.

"In the cut-throat telecom market there's not a single company that can afford to let their sales staff fall behind," said Fred McClimans, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Current Analysis. "Current Analysis is attacking the sales productivity problems facing CLECs, ISPs, RBOCs and IXCs with the Network Services product offering by bridging the gap between technology advancements and empowered sales teams."

Delivering the Tools and Skills Needed to Beat the Competition

CurrentCOMPETE: Network Services delivers several features specifically designed to support the strategic growth plans of the sales, marketing, product development and management teams at CLECs, ISPs, RBOCs and IXCs:

-- Competitive Skills - a sales orientation program focusing on the competitive tactics of selling and selling against new integrated services. These one-day orientation programs are customized for all skill levels and technology requirements - from those just entering the industry to those learning the latest technology advances to management needing to better understand the competitive marketplace.

-- Competitive Intelligence and Analysis - real-time, tactical analytical analytical, analytic

pertaining to or emanating from analysis.


analytical control
control of confounding by analysis of the results of a trial or test.
 reports that deliver critical competitive information into the hands of the people who need it the most. The reports include perspectives about an event's impact on vendor strategies, tactics and market position, and views on short- and long-term implications for competitors, partners and customers.

-- Competitive Resources - a knowledge resource center providing market and technology reinforcement tools that enable clients to maintain their skill set. The resource center includes market and technology primers, a sales presentation library, a vendor, market and technology profile database, and a network services glossary A term used by Microsoft Word and adopted by other word processors for the list of shorthand, keyboard macros created by a particular user. See glossaries in this publication and The Computer Glossary. .

-- Competitive Intelligence Platform - this easy-access web-based system is the power behind the analytical content. The Platform's collaborative features allow clients to process the information rapidly, act decisively according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 company strategy, and communicate this information throughout the organization.

The Acknowledged Industry Experts

Current Analysis has compiled a high-level team of analysts to lead the Network Services market coverage. These analysts have extensive experience in the information technology marketplace and a deep understanding of the issues sales and marketing organizations face. Raymond Keneipp, principal analyst, has held senior management and marketing positions at telecom, carrier and network equipment companies over the past 25 years. Chris Nicoll, senior research analyst, has held senior consultant and marketing positions at leading carrier and network consulting and vendor organizations. Jilani Zeribi, research analyst, has extensive experience in both the US and international telecom markets.

Availability and Pricing

CurrentCOMPETE: Network Services is currently available. Current Analysis offers a unique pricing model based on remote office and enterprise licenses. Because of the high industry significance of this newly released product, please direct inquiries and product demonstration requests to Rich Alires, vice president sales, 703/404-4164 or rich@currentanalysis.com.

About Current Analysis

Current Analysis, Inc., based in Sterling, Virginia Sterling, Virginia is an unincorporated Washington, D.C. suburb, northwest of Herndon, east of Ashburn, and west of Reston, close to Dulles International Airport in Loudoun County. , offers a full range of products which combine expert industry analysis with collaborative knowledge management software tools to help clients in the business, financial, vendor and end-user communities rapidly analyze market events, develop responses to competitive actions, and share knowledge internally as well as with partners and customers. The Company has built a world-class analytical team, each member with a combined average of 20-years experience in their respective industries: Internet commerce, information security, enterprise infrastructure, carrier infrastructure, network services and data warehousing See data warehouse.

data warehousing - data warehouse
. Clients include 3COM, Bay Networks, Cabletron, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, InterWorld, CertCo, GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
, Fujitsu, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lucent Technologies, Netscape, Nortel, Oracle, Paradyne, Siemens and Xylan xylan /xy·lan/ (zi´lan) any of a group of pentosans composed of xylose residues; major structural constituents of wood, straw, and bran. , among others. For more information, visit Current Analysis at http://www.currentanalysis.com.

Current Analysis, CurrentCOMPETE, Competitive Skills, Competitive Resources, and Competitive Platform are trademarks of Current Analysis, Inc. All other product and company names are trademarks of their respective owners.

   CONTACT: Current Analysis, Inc.
             Kristine Brown, 703/404-8631
             kbrown@currentanalysis.com
             or
             Collaborative Communications, Inc.
             Julie Ward, 617/520-9115
             email:  ward@collaborative.com
             ward@collaborative.com
             or
             Collaborative Communications, Inc.
             Stacy Smith, 617/520-9120
             smith@collaborative.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Aug 4, 1998
Words:957
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