Curby Joins GreenHouse to Lead Rapidly Growing Consumer Marketing Practice.CHICAGO -- Chicago-based GreenHouse, a multi-faceted marketing and advertising agency, announced today that Nancy Curby has been named Account Director of its growing consumer marketing practice. "We are delighted to welcome Nancy to GreenHouse," said Sandy House, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GreenHouse. "She brings a fresh perspective on reaching our clients' customers through cutting-edge marketing strategies. Nancy's depth of experience in building consumer brands such as Forkless Gourmet Bun Meals, Boca Burger, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of , Pillsbury, Huggies diapers and Maxwell House coffee will serve to build a strong foundation for our emerging consumer products practice." Prior to joining GreenHouse, Curby was director of marketing for Chicago-based Forkless Gourmet where she oversaw all aspects of bringing the Forkless Gourmet brand to market including marketing strategy and planning, consumer research, advertising, packaging, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and product development. Before accepting the position at Forkless Gourmet, Curby held the positions of senior brand manager at Dean Foods and brand manager for Boca Burger, a product she was instrumental in growing aggressively resulting in its ultimate sale to Kraft Foods. Her brand management career began as an associate marketing manager for the Old El Paso Division of Pillsbury. Curby earned her BA from Princeton University, where she graduated Magna Cum Laude with a Major in English Literature. After graduation she spent five years on the agency side of the business with Ogilvy & Mather in New York working on Kimberly Clark and Kraft Foods accounts. Ultimately, Curby returned to Chicago to earn her MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in marketing from Kellogg School of Management
About GreenHouse Founded in 1990 in Chicago's River North area, GreenHouse is a multi-faceted marketing and advertising agency that leverages creativity and synergy to unearth fresh ideas that grow its clients' businesses. GreenHouse's dynamic mix of marketing communications services includes research and strategy, advertising, design, direct marketing, media, promotion, public relations, and interactive. Mutual of Omaha Mutual of Omaha, best known for sponsoring the popular television show Mutual of Omaha's Wild Kingdom, is a Fortune 500 insurance and financial services company headquartered in Omaha, Nebraska. , Rust-Oleum, Rich's Products Corporation, American Dental Association American Dental Association (ADA), n.pr a nonprofit professional association whose membership is dental professionals in the United States. Its purpose is to assist its members in providing the highest professional and ethical care to the citizens of the , National Pork Board, BUNN Corporation, Delnor Hospital, Dairy Management Institute and Marquette Bank are among the many clients GreenHouse currently serves. |
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