Cupid Visits Yahoo! for Valentine's Day.

Business/High-Tech Editors

SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 30, 2001

Yahoo! Shopping Launches Special Gift Recommender and Teams with

macys.com To Provide Lingerie Buying Tips on Yahoo! ShoppingVision;

Yahoo! Greetings Helps People Show Affection Online

People unsure of what to get their sweetheart this Valentine's Day can fulfill their romantic gift-giving desires on Yahoo!(R)Shopping, recently ranked the No. 1 portal shopping destination on the Web (Nielsen//NetRatings, December 2000). Yahoo! Inc. (Nasdaq:YHOO) today announced that Yahoo!(R)Shopping (http://shopping.yahoo.com) has launched a special gift recommender and new Yahoo! ShoppingVision content, available in the United States, designed to help romantics find the perfect gift for that special someone. People also can share a caring gesture with their friends, family and loved ones by sending them electronic greeting cards from Yahoo! Greetings (http://greetings.yahoo.com).

"Online shoppers have shown they like to use features and tools that help them make purchasing decisions, especially when looking for gifts," said Michael Landau, general merchandise manager, Yahoo! Shopping. "Our seasonal gift recommender and new content on Yahoo! ShoppingVision address this trend by guiding consumers to products and making it quick and easy for people to buy the perfect gift online this Valentine's Day."

Can Buy Me Love

Whether trying to get out of the dog-house, find an appropriate gift for a friend or something to celebrate a long-term relationship, Yahoo! Shopping is the place to go. Yahoo! Shopping's new gift recommender has suggestions to help people buy the perfect Valentine's gift based on the stage or type of their relationship. People can shop for gifts for him and her, organized under categories including "Secret Admirer," "Dinner and a Movie," and "Tied the Knot," among others. Gift suggestions are also available through Yahoo! Shopping on Web-enabled phones, making it easy for on-the-go consumers to find gift ideas, ranging from Louie Armstrong's "Love Songs" to the classic film "Love Story." Mobile shoppers can browse through a selection of books, videos and music to find the perfect gift for that special someone, and even purchase an item using Yahoo! Wallet (http://wallet.yahoo.com).

Yahoo! ShoppingVision Undresses for Valentine's Day

Shoppers looking for Valentine's Day gift ideas can also visit Yahoo! ShoppingVision (http://shoppingvision.yahoo.com), a rich media extension of Yahoo! Shopping that enables consumers to view streaming video content and simultaneously purchase contextually relevant merchandise. Yahoo! ShoppingVision's new content features sexy lingerie from macys.com, with gift buying suggestions from Marie Claire retail expert Lesli Treanor. To produce this integrated content package, Yahoo! Shopping teamed with leading retailer macys.com, who has been a featured store on Yahoo! Shopping since November 1999. Additionally, shoppers now can find advice on picking the perfect flowers for Valentine's Day from merchants such as FTD.COM, and 1-800-Flowers.com.

"Yahoo! ShoppingVision is really the next evolution in shopping, and makes the online shopping experience easy and enjoyable," said Marie Claire Merchandising Director, Lesli Treanor. "The Yahoo! ShoppingVision package that Marie Claire worked on features amazing lingerie available from macys.com, and takes the guess work out of buying a romantic gift for someone special."

Cards From Cupid

Users looking for a fun, creative and meaningful way to send their Valentine wishes need look no further than Yahoo! Greetings (http://greetings.yahoo.com), Yahoo!'s free electronic greeting card service. With one of the widest selections of electronic greeting cards on the Internet, Yahoo! Greetings makes it easy to express heartfelt feelings on one of the most popular card-sending holidays of the year. Whether people are looking to divulge their feelings to that one secret crush or want to let their entire circle of friends and family know they're being thought of, Yahoo! Greetings has the perfect card for everyone and is a fun and easy way to send a Valentine's Day thought. And with Valentine's Day falling in the middle of the week this year, Yahoo! Greetings provides a fast, free option for sending Valentine's wishes at the last minute.

About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 180 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked the No. 38 leading consumer brand worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo!, and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.