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Cupid Strikes: Papa John's Rescues Valentine's Day with Heart-Shaped Pizza.


LOUISVILLE, Ky. -- This may not be your typical Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
. Wallets are tight, belt buckles are even tighter, so who needs a box of chocolates? Beginning Monday, Feb. 11 through Sunday, Feb. 17, Papa John's comes to the Valentine's Day rescue with heart-shaped pizza.

"I put my heart into this business and it seems right that we offer a heart-shaped pizza to help our customers celebrate Valentine's Day," said Papa John's founder, John Schnatter John H. Schnatter (born 1962) is the founder, chairman and former CEO of Papa John's International, Inc. He founded the company in 1985. He celebrated his first successful year in business by purchasing a new Cadillac DeVille. . "I recently read that two out of three men do not make advance plans for Valentine's Day. Count me as one of 'em and place my order!"

The Papa John's heart-shaped pizza comes on a thin crust, piled high with the customer's favorite toppings, add an order of Papa John's Sweetsticks for $14.99, or try two one-topping heart-shaped pizzas for $19.99. Offer valid at participating locations.

"By offering heart-shaped pizza on Valentine's Day, Papa John's makes it easy for sweethearts and families to celebrate," said Jim Ensign, vice president of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  for Papa John's. "With our new text ordering function, Sweethearts can text in an order, order online, call in or pick up their Valentine's Day celebration in a box."

Valentine's Day is traditionally one of the food industry's busiest nights of the year, but such record numbers can often mean long waits for hungry customers. Thanks to advance online ordering at www.papajohns.com, Romeos and Juliets can log on right now to place their Valentine's Day order - simply specify the preferred time of delivery or pick-up (leaving plenty of time to visit the florist and find the perfect greeting card).

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: PZZA) is the world's third largest pizza company. For eight years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and  (ACSI ACSI Association of Christian Schools International
ACSI American Customer Satisfaction Index
ACSI Association Canadienne des Sciences de l'Information (French)
ACSI American Communications Services, Inc.
). For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.

**Video footage available at www.papajohnsmedia.com or by contacting Tish Muldoon, Papa John's Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , at 502-261-4987.
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Publication:Business Wire
Date:Feb 7, 2008
Words:352
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