Cunningham Public Relations Nabs Top Broadcast and Consumer Talent; Firm Aggressively Expands Consumer Technology Services.Business Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 25, 2000 Cunningham Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , an operating company operating company A business that engages in transactions with outsiders. of Cunningham Communication, Inc., and one of the leading high-tech public relations firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today added a range of new services that significantly strengthen the company's consumer technology and broadcast media offerings. The company's plan to add these specialties has been accelerated by the hiring of three talented industry professionals who will lead these areas. These include Graziella Rasetti, Amy McKnight and Sean O'Sullivan
Sean Patrick Paul O'Sullivan, C.M., B.A., LL.D. . Cunningham Intensifies Broadcast Media Strategy, Outreach With TV and Cable Pro Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Cunningham's Broadcast Media Services will be spearheaded by 15-year news producer veteran, Graziella Rasetti, director of broadcast media. In this capacity, she will be responsible for providing counsel, strategy and direction on broadcast media and serve as in-house producer for video news releases (VNRs) and B-roll. Rasetti has a wide breadth of news production experience and has applied her skills at ABC's "World News Tonight" and "Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as ," Arts & Entertainment's "Biography Series," ESPN ESPN Entertainment and Sports Programming Network , "NBC News NBC News (along with NBC News + HD) is the news division of American television network NBC, a part of NBC Universal, which is majority-owned by General Electric. Its current president is Steve Capus. It is the top-rated broadcast news division and has been for a decade. ," "Oprah" and Whittle Communications. Cunningham Augments Consumer Technology Services To broaden Cunningham's senior consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" for consumer technology companies, the firm also has added two key staff members, Amy McKnight and Sean O'Sullivan, who possess proven dot-com and consumer technology expertise. McKnight was recently named director and brings to the agency nine years of consumer and high-tech public relations experience. Most recently, she spent five years at Schwartz Communications where she launched numerous start-ups and dot-coms, with a focus on taking pre-IPO companies public. Her client experience includes Bizbuyer.com, Chemdex, Polaroid and Wildfire. O'Sullivan, recently named manager, brings a strong entertainment, new media, event management and promotions background to Cunningham. He spent six years with Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label where he helped lead the launch of both sonymusic.com and sonyclassical.com. "Many people know Cunningham as a seasoned high-tech veteran. Our experience working with leading consumer technology brands including barnesandnoble.com, Charles Schwab Charles Schwab can refer to:
About Cunningham Communication, Inc. Cunningham Public Relations is ranked as the largest PR firm in Silicon Valley (O'Dwyer's "1999 Directory of Public Relations Firms") and the No. 1 Technology PR agency (Inside PR "1999 Agency Report Card"). Cunningham Public Relations is one of six synergistic operating companies in the Cunningham Communications, Inc. family. Through marketing partnerships and consulting engagements, Cunningham helps clients build, manage and maintain brand momentum in the new economy. The company provides public relations, brand management, market research, specialized services for startups and organizational strategies. At the center of these service and product offerings is a proprietary research-based methodology, called Cunningham Momentum Management(TM), that identifies opportunities for building market leadership. The Cunningham family of companies often collaborate to deliver an integrated suite of solutions, or they can work independently as required. Note to Editors: Momentum Management is a trademark of Cunningham Communication, Inc. |
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