Cunningham Expands Presence to the United Kingdom; International expansion establishes technology communications firm's global reach.Business & High Tech Editors LONDON--(BUSINESS WIRE)--July 10, 2000 Cunningham Communication, Inc., an integrated marketing services firm building brand momentum for clients in the field of technology, today announced its entry into the international marketplace by establishing Cunningham Communication, Inc., UK Ltd. Based in London, the newly formed group will bring Cunningham's technology communications expertise to clients throughout Europe. To help better service clients worldwide, additional expansion has also occurred in the U.S. with the launch of offices in Denver, Colo., and Chicago, Ill. This brings Cunningham's total number of offices to seven and is on target with the company's aggressive growth plan, announced last year. These market entries represent the company's ability to deliver worldwide communications initiatives on a strategic business plan, and increase Cunningham's value and reach for companies who need to think and act globally. Services offered at these locations include strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , executive visibility programs, business market development and media and influencer outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. . As part of Cunningham's integrated marketing approach to client engagements, the new locations will work synergistically syn·er·gis·tic adj. 1. Of or relating to synergy: a synergistic effect. 2. Producing or capable of producing synergy: synergistic drugs. 3. with all other Cunningham facilities to offer clients a full range of marketing services, including market research, brand positioning, analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the start-up strategies. Using Cunningham Momentum Management(TM), the new locations will look to build leadership positions and momentum brands for clients here and abroad. Cunningham Momentum Management is a methodology that applies proprietary statistical research and diagnostic tools to the market challenges of technology-based companies. The expansion into these key geographic markets follows a month after Cunningham successfully entered the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden market, a breeding ground for Internet and start-up ventures. In addition to London, Denver, Chicago and San Francisco, other markets where Cunningham has a presence include Austin, Texas, Cambridge, Mass. and Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif., in Silicon Valley. Further U.S. and international expansion is planned this calendar year. With Cunningham's increased presence, the company will be relocating key staff and actively seeking top marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most talent in the London, Denver and Chicago markets. About Cunningham Communication, Inc. Cunningham Communication, Inc. stands apart as a leading integrated marketing services firm that is recognized for its award-winning technology expertise and powerful methodology called Cunningham Momentum Management. Based on the physical law of momentum, the methodology applies proprietary statistical research and diagnostic tools to help address the market challenges of companies in the technology arena. Cunningham companies use it to help clients build leading market and brand positions which can positively affect their industry stature stature /sta·ture/ (stach´ur) the height or tallness of a person standing.stat´ural stat·ure n. The height of a person. stature the height of an animal in the standing position. , purchase intent and valuation. Founded in 1985, Cunningham Communication, Inc. expanded and restructured in November 1999 into six operating companies operating company A business that engages in transactions with outsiders. which offer Public Relations, Brand Management, Research, Focused Services for Startups and Organizational Strategies. For more information, Cunningham is on the World Wide Web at www.cunningham.com. Cunningham Momentum Management is a trademark of Cunningham Communication, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion