Cunningham Expands Presence to London, Chicago and Denver Markets; International and U.S. Expansion Establishes High-Tech Communications Firm's Global Reach.

Business Editors

PALO ALTO, Calif.--(BUSINESS WIRE)--July 11, 2000

Cunningham Communication, Inc., an integrated marketing services firm building brand momentum for clients in the new economy, today announced its entry into the international marketplace by establishing Cunningham Communication, Inc., UK Ltd. Based in London, the newly formed group will endeavor to bring Cunningham's unique brand of technology communications expertise and outstanding reputation to clients throughout Europe.

Additional expansion has also occurred in the U.S. with the launch of two new domestic office openings in Denver and Chicago. This brings Cunningham's total number of offices to seven and is on target with the company's aggressive growth plan, announced last year.

According to Joe Hamilton, president and chief operating officer of Cunningham, these market entries represent key milestones in the company's ability to deliver on a strategic business plan and increase Cunningham's value and reach for clients who need to think and act globally.

"As clients persist with vigorous drives to a global brand presence, Cunningham is now situated to lead worldwide communications initiatives and be a key player on both sides of the Atlantic," said Hamilton. "By building upon our strong communications and public relations legacy already established in U.S. technology markets -- particularly with brands such as Cisco Systems and Hewlett-Packard -- we can now offer and support a wider range of client needs."

Services offered at these locations include strategic public relations, executive visibility programs, business market development and media and influencer outreach. As part of Cunningham's integrated marketing approach to client engagements, the new locations will work synergistically with all other Cunningham facilities to offer clients a full range of marketing services, including market research, brand positioning, analyst relations and Internet start-up strategies.

"Using Cunningham Momentum Management(TM), we will look to build leadership positions and momentum brands for clients here and abroad," said Hamilton. Cunningham Momentum Management is a powerful methodology that applies proprietary statistical research and diagnostic tools to the market challenges of technology-based companies.

The expansion into these key geographic markets follows a month after Cunningham successfully entered the San Francisco market, a breeding ground for Internet and start-up ventures In addition to London, Denver, Chicago and San Francisco, other markets where Cunningham has a presence include Austin, Texas; Cambridge, Mass.; and Palo Alto, in Silicon Valley. Further U.S. and international expansion is planned this calendar year.

"In our industry, the limiting factor is talent supply. As a tenet of our growth strategy, we will continue to expand to new markets that offer us the opportunity to seek and acquire top-ranked marketing and public relations practitioners," Hamilton said. "The London, Denver and Chicago markets provide a strong concentration of highly-talented professionals with strategic local and global marketplace intelligence. We believe this approach will continue to add enhanced value to both European-based and U.S.-based clients."

About Cunningham Communication, Inc.

Cunningham Communication, Inc. stands apart as a leading integrated marketing services firm that is recognized for its award-winning technology expertise and powerful methodology called Cunningham Momentum Management. Based on the physical law of momentum, the methodology applies proprietary statistical research and diagnostic tools to help address the market challenges of companies in the new economy. Cunningham companies use it to help clients build leading market and brand positions which can positively affect their industry stature, purchase intent and valuation.

Founded in 1985, Cunningham Communication, Inc. expanded and restructured in November 1999 into six operating companies which offer Public Relations, Brand Management, Research, Focused Services for Startups and Organizational Strategies. For more information, Cunningham is on the Worldwide Web at www.cunningham.com.

Note to Editors: Cunningham Momentum Management is a trademark of Cunningham Communication, Inc.