Cunningham Communication Enters Denver Market; New Cunningham Rocky Mountain Presence to Support Area's Burgeoning Technology Sector.

Business Editors/High-Tech Writers

DENVER--(BUSINESS WIRE)--July 11, 2000

Cunningham Communication, Inc., an integrated marketing services firm specializing in addressing the needs of new economy companies, today announced its entry into the Denver, Boulder and the Rocky Mountain front range market.

This new Cunningham Denver presence will work to service the region's proliferation of technology companies and will use Cunningham Momentum Management(TM), a proprietary prescriptive methodology, to help them build leadership positions through strategic public relations and evolving communication practices. Among some of the services to be offered include strategic brand positioning, executive visibility programs, and media and influencer outreach.

"Our decision to expand into this market resulted from the City of Denver's pro-active campaign to attract high-tech firms, the growth within our existing client base and the region's growing concentration of marketing and communication talent," said Kelly Brandner, director, Cunningham Public Relations, a Cunningham Communication Company. "Our Denver location will service existing clients, including Corrigo, Freshwater Software and Sprint, while pursuing new business opportunities as well."

As a testament to Denver's commitment to the realized potential of the Internet, the city is one of a handful of municipalities with an Internet Chamber of Commerce, which helps maximize the opportunities of Internet technology through education, information resources and networking. "With Cunningham's legacy of pioneering programs and services that build on the company's long-standing high-tech PR and marketing skill set, we are ready to add value to the Denver market and be a key player in turning it into one of the top-tier high-tech regions in the U.S.," said Brandner.

Located in downtown Denver at Dominion Plaza, 600 17th St., and overlooking the popular 16th Street Mall, this new Cunningham presence will serve as the Rocky Mountain base for Cunningham Public Relations, an operating company of Cunningham Communication. The office is being staffed by a mix of employees from the immediate area and by existing Cunningham staff who have relocated from the company's Austin, Texas office. Additionally, the Denver office will have the capacity to add other Cunningham operating companies.

Brandner, who is one of the Cunningham staffers relocating from Austin, understands the importance of operating in an area conducive to high-tech segment growth. At the same time, she thinks the market offers an inherent quality-of-life that continues to be a draw for companies and for key talent alike. "We want to be in markets that draw the best recruits and we intend to pursue top-flight practitioners who have made this region their home. The quality-of-life the Denver/Boulder area offers, coupled with the opportunity to work with leading technology companies based here, is an alluring combination," Brandner said.

The Denver market entry is complemented by Cunningham's entry today into the Chicago and London markets. These new facilities follow the May debut of a San Francisco location. In addition to the Austin office, other Cunningham facilities are located in Cambridge, Mass., and Palo Alto, Calif. Additional U.S. and international offices are planned this calendar year.

About Cunningham Communication, Inc.

Cunningham Communication, Inc. stands apart as a leading integrated marketing services firm that is recognized for its award-winning technology expertise and powerful methodology called Cunningham Momentum Management. Based on the physical law of momentum, the methodology applies proprietary statistical research and diagnostic tools to help address the market challenges of companies in the new economy. Cunningham companies use it to help clients build leading market and brand positions which can positively affect their industry stature, purchase intent and valuation.

Founded in 1985, Cunningham Communication, Inc. expanded and restructured in November 1999 into six operating companies which offer Public Relations, Brand Management, Research, Focused Services for Startups and Organizational Strategies. For more information, Cunningham is on the Worldwide Web at www.cunningham.com.

Note to Editors: Momentum Management is a trademark of Cunningham Communication, Inc.