Cumetrix Announces Launch of Marketing and Promotional Program for Suredeals.com.INDUSTRY, Calif.--(BUSINESS WIRE)--May 11, 1999-- Cumetrix Data Systems Corp. (Nasdaq:CDSC See Contingent deferred sales charge. ), an online retailer and national provider of system configuration and distribution services Tuesday announced that it is launching a national advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign as part of a brand-building program for its Internet shopping site and to highlight the great deals found every day at www.suredeals.com Max Toghraie, chief executive officer of Cumetrix said: "In the first two weeks since the launch of Suredeals.com, we have primarily focused on initial enhancements to the site's various features, functionality as well as the product line. The initial feedback on the site's look, feel and usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. has been excellent and we are confident that we can effectively process high levels of transactions and provide a great shopping experience to our online customers. We are pleased to report that within two weeks of its launch Suredeals.com is consistently ranking high in selected product categories in the leading price comparison engines such as www.pricescan.com and www.killerapp.com. These sites are widely used by a large number of online buyers to conduct comparison shopping for the best deals on the internet." He continued: "We are positioning Suredeals.com as a `direct manufacturer outlet' because that is very descriptive of the service we provide. We are a place where you can buy quality merchandise at significant savings because you are bypassing the marketing middlemen. Advertising and promotional strategies currently planned include other online sites as well as national public radio and television, Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, mail, and giveaway promotions on Suredeals.com designed to encourage high volumes of transactions and repeat traffic." Toghraie noted, "Specific media schedules will vary, depending on production and placement lead times." He concluded: "As previously announced, we are also planning to expand the site into new products and services categories including travel related services, optical related products such as eyewear eye·wear n. 1. Eyeglasses, goggles, or other objects worn over the eyes. 2. Fashionable eyeglasses. as well as other categories currently under consideration. We will also introduce our auction site, Sureauctions.com as part of the second phase of our Internet roll out. We are very encouraged about our initial results and progress as we continue to transition Cumetrix into a full service internet marketing See Internet advertising. company." Cumetrix Data Systems is an online retailer and a national provider of automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. custom configuration and component distribution services. Through Internet Data Exchange An Internet Data Exchange (IDX) is a real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area. Site users generally gain the benefit of anonymous property searching and review. (Interdax), its wholly owned Internet subsidiary, the company has invested in and operates various Internet related ventures. The company has headquarters in City of Industry, Calif. Information on Cumetrix is available at 626/965-6899 or visit the company on the World Wide Web at: www.cumetrix.com This news release contains certain "forward looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. created thereby. The forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involve risks and uncertainties which include, among others, the company's limited operating history and even more limited history as an Internet shopping site operator, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, competition, risks associated with system development and operation, management of potential growth, and risks of new business areas, business combinations, and strategic alliances. More information about factors that potentially could affect the company's financial results is included in the company's filings with the Securities and Exchange Commission, including its Quarterly Report for the quarter ended Dec. 31, 1998. |
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