Cumberland Farms Selects Aldata's Apollo Web Publisher.

Space Planning Software Enables Retailer to Reduce Risk and Drive Rapid ROI 

ATLANTA -- Aldata Solution, Inc., a leading provider of software solutions for the retail industry, announced today that Cumberland Farms, Inc. the largest convenience store/petroleum marketer in the Northeast, has purchased Aldata's Apollo Web Publisher, a centralized merchandising collaboration platform for retail space planning. With approximately 1,000 outlets and 7,000 employees, Cumberland Farms will use Web Publisher to manage and distribute planograms (POG), reports and merchandising information at each retail outlet to ensure greater levels of execution of customer-centric assortment and merchandising strategies. Apollo is an operating unit of Aldata Solution, Inc.

"Apollo Web Publisher enables Cumberland Farms to react more quickly to customer shopping trends, and tailor our assortments based on our customers' needs," said Ari Haseotes, president and chief operating officer. "These customer-centric merchandising practices help us to continue our pledge of providing every day value to our customers."

Apollo Web Publisher lets organizations manage and distribute POGs to all levels of the business responsible for merchandising and new product implementation via the Web/Intranet. Stores, field execution teams and suppliers receive merchandising information immediately, resulting in increased productivity, profitability and merchandising conformance.

Apollo Web Publisher leads to:

* removal of products that customers no longer purchase, based on de-selection caused by the economy;

* the ability to tailor assortments based on the needs of price-sensitive consumers and execute to the required customer-centric level;

* the elimination of time, costs and potential user error associated with mass printing and mailing of merchandising information.

"Fundamentally, the Apollo Web Publisher is about reducing costs and keeping price-sensitive shoppers happy," said Shaun Bossons, senior vice president at Aldata, Apollo Solutions Group. "For Cumberland Farms, Apollo Web Publisher will drive higher levels of compliance and in-store efficiency, ensuring that every shelf in every store has the right products at the right price to keep customers coming back for more."

About Cumberland Farms

Cumberland Farms is committed to providing its customers with value, convenience and unparalleled service. Its network of retail stores, gas stations, and a support system including petroleum, dairy and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store/petroleum marketer in the Northeast.

Cumberland Farms takes pride in its corporate citizenship. Through its Corporate Giving Program for Youth, the Company is working to improve the prospects for young people, to encourage and support young people's achievements in business and leadership, and to provide educational opportunities for young people. Cumberland Farms is a proud sponsor of 4-H, the Muscular Dystrophy Association and Making Strides for Breast Cancer and provides college scholarships. In addition to annual corporate contributions, Cumberland Farms is active at the local level, building awareness and supporting worthy organizations in the communities where we live and work.

Aldata 100% Retail-Wholesale

At Aldata 100% of our business is dedicated to retail and wholesale business improvement. We provide our customers with modern, flexible and integrated software solutions specifically designed to increase productivity, performance and profitability. With over 24,000 successful installations across 52 countries, from convenience store to hypermarket, 480+ live warehouses and customers with 5 to 5,000 outlets, we consistently deliver the goods for retail and wholesale business improvement. Aldata Solution is a public company quoted on NASDAQ OMX Helsinki Ltd with the identifier ALD1V. More information at: www.aldata-solution.com.