Cumberland Farms Convenience Stores Selects KSS Retail for Price Optimization.

Largest Convenience Store/Petroleum Marketer in the Northeast to Leverage Predictive Consumer Insight

FLORHAM PARK, N.J. -- KSS Retail, a leading provider of retail price optimization solutions, announced today that Cumberland Farms, the largest convenience store and petroleum marketer in the Northeast, has selected KSS Retail's integrated software solution for price and promotion optimization.

Cumberland Farms will use KSS Retail to accurately model, forecast and optimize pricing and promotions. The solution leverages self-learning demand models, with real-time forecasting and modeling that allows optimization to be used on the front-lines of merchandising.

"We are focused on providing our customers with convenience and value," said Ari Haseotes, vice president of marketing at Cumberland Farms, based in Canton, Mass. "Using the KSS Retail optimization solution will provide our merchants with fast and accurate predictive insight into pricing decisions to ensure that we deliver our customers the value they have come to expect from Cumberland Farms. We conducted an extensive evaluation of the optimization products in the market and the selection of KSS Retail became an obvious choice."

"Cumberland Farms is a great example of a retailer that achieves consistent success by understanding their markets and how to serve their customers," said Lance Jacobs, KSS Retail's chief executive officer. "The success of our customers with price optimization has been built on the premise of empowering the retail merchant with real-time, accurate insight into pricing and promotions. We are excited to be working with Cumberland Farms and their merchant team to help capture the tremendous benefits of price modeling and optimization."

KSS Retail is a leading provider of price optimization with the only real-time, self-learning price optimization solution for the grocery, chain drug, convenience, general and on-line retail markets.

About Cumberland Farms

Cumberland Farms is committed to providing its customers with value, convenience and unparalleled service. Its network of retail stores, gas stations, and a support system including petroleum, dairy and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store/ petroleum marketer in the Northeast.

Cumberland Farms takes pride in its corporate citizenship. Through its Corporate Giving Program for Youth, the Company is working to improve the prospects for young people, to encourage and support young people's achievements in business and leadership, and to provide educational opportunities for young people. Cumberland Farms is a proud sponsor of 4-H, the Muscular Dystrophy Association and Making Strides for Breast Cancer and provides college scholarships. In addition to annual corporate contributions, Cumberland Farms is active at the local level, building awareness and supporting worthy organizations in the communities where we live and work.

http://www.cumberlandfarms.com

About KSS Retail

KSS Retail is a leading provider of price optimization solutions for the grocery, convenience, chain drug, general and on-line retail industries. Retail merchants use KSS Retail software to accurately model and optimize retail prices for regular and promotional pricing by using an intuitive, fast, merchant-friendly tool that integrates price modeling and optimization into the daily work-flow of a merchant. For more information, visit www.KSSRetail.com, or contact Lyle Walker at [phone], or at [e-mail]. For media inquiries, contact Roy G. Miller at [phone], or at [e-mail].