Culver City Toy Company juiced by Seuss.

Green eggs and ham always have been a childhood literary delicacy. Now, they are headed into the toy bin.

Culver City-based Small World Kids Inc. has signed a licensing deal to develop Dr. Seuss-branded toys for infants and preschoolers.

Toys associated with Dr. Seuss-themed movies have previously been distributed under licensing arrangements with movie studios-such as the hit Jim Carrey movie "The Grinch"--buLa Jolla-based Dr. Seuss Enterprises LP currently has no such relationships.

The new deal will put toys based on various popular Dr. Seuss works on the shelves. Among the toys expected: a Green Eggs and Ham dinnerware set; a 1 Fish, 2 Fish puzzle, and a plush Horton.

Recently, toys have been a notable vacancy in the Dr. Seuss product line-up, which includes about 30 licenses for everything from jewelry to T-shirts to school supplies.

Susan Brandt, an executive vice president at Dr. Seuss Enterprises, said the firm was selective about which toy company it secured for fear that a large entity would slap Dr. Seuss characters on retread products.

"We hadn't found the right fit to have a master toy company. I needed to have someone that had overarching vision to create a number of different lines," she said. "We want to make sure we take the time to make the products right."

Small World has made a name for itself with toys based on literary works. The company has agreements to produce toys associated with "The Very Hungry Caterpillar" author Eric Carle and "A Potty for Me!" author Karen Katz.