CultureLab Announces Its Official Launch.New Ad Agency Breaks with Tradition to Target Key Demo Group DALLAS -- CultureLab, a research-based, creative marketing agency targeting young adults around the globe, today announced its official launch. The new firm, located in Dallas and one of the only agencies of its kind in the southwestern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , is headed by partners Philip Moore Philip Moore may refer to
CultureLab provides Immersional Research(SM), creative, and consulting services to give clients a first-hand look at the shared interests, attitudes and consumer habits of young adults. Immersional Research(SM) is a grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. approach to information-gathering that allows for entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. and engaged, yet non-intrusive contact to get at the heart of the hip and the cool driving the target market. The CultureLab approach, contrary to the traditional agency model, is backed by a belief that young adults first define themselves by shared interests, class and geography -- not by ethnicity. Partners Moore and Walker believe there is a need for agency's like CultureLab that can focus on the true nature of young adult attitudes, trends, and consumer habits using new media and technologies. "There is overcapacity o·ver·ca·pac·i·ty n. Too great a capacity for production of commodities or delivery of services in relation to actual need: the problem of overcapacity in many large industries. in the so-called 'ethnic marketing' space," said Walker. "The younger crowd that gravitates toward a particular activity is more likely to navigate through the world of web sites, radio, events, magazines, and television that pertain to pertain to verb relate to, concern, refer to, regard, be part of, belong to, apply to, bear on, befit, be relevant to, be appropriate to, appertain to that habit or interest. We don't believe you can be truly effective in your marketing efforts if you're simply focused on the fact that they belong to a particular ethnic group." CultureLab's research, creative and consulting services are enhanced through strong partnerships with out-of-the box thinkers like painter/performance artist, Fahamu Pecou. Mr. Pecou, cited recently as an emerging "artist to watch", lends his conceptual talent to help the agency develop dynamic and relevant creative from insight gained through research. "Our goal is to only work with those people, brands and products for which we have a passion," said Moore. "We use solid research, great ideas and stimulating creative to connect segments of the young adult market to the entities that want to reach them." The agency's creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
For more information about CultureLab, please visit www.culturelabcreative.com. Details on Fahamu Pecou may be obtained at www.fahamupecouart.com. |
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