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Culture club.


What do you love about your job? The challenge, the camaraderie ca·ma·ra·der·ie  
n.
Goodwill and lighthearted rapport between or among friends; comradeship.



[French, from camarade, comrade, from Old French, roommate; see comrade.
, personal development? Companies would love to know how these intangibles--the things they can't control once they square away pay and benefits--make workers stick around and grow. We decided the best thing to do was ask people: job-seekers, working professionals, management experts, and companies themselves. The result was our first-ever Most-Respected Employers survey, and the results were fascinating.

General Motors, for instance, digs deep. They hold informal chats with hourly workers nearly every day of the week. At American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, managers swap jobs. And at Nestle, our No. 1 pick among pollees, nobody gets into a rut: Managers are on the move around the globe.

In the end, it has to do with culture: appealing to people's better, more-productive selves, and helping them grow into that person, management at our featured companies told us. In the end, all of the good things a company needs to happen--creativity, energy, reaching goals--flows from that. And it's the only thing a company can't buy in a box or steal from a competitor.

Our other big focus, as this year ends, is a new beginning. As 2005 dawns, China will be bearing down on a lot of the world's low-end producers as long-enforced trade barriers with the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  fall at last. They're feeling it in Mexico, and you can bet they're working hard in Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific.  to get ready for the crunch.

Textile producers across the isthmus isthmus (ĭs`məs), narrow neck of land connecting two larger land areas. Since it commands the only land route between two large areas and is on two seas, an isthmus has great strategical and commercial importance and is a favorable situation  are worried, but much more so they are taking action. They're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the way to take advantage of their speed to market, thanks to geographic closeness to their biggest buyer, the United States. We talked with El Salvador's Economy Minister, too, about turning things around.

Finally, rip up this magazine. Seriously, tear out the pages of our holiday gift guide. Tape them to your computer screen or stuff them in the briefcase In Windows 95/98, a system folder used for synchronizing files between two computers, typically a desktop and laptop computer. Files to be worked on are placed into a Briefcase, which is then transferred to the second machine via floppy, cable or network.  for your next trip. Shopping couldn't be any simpler

--Greg Brown

gbrown@latintrade.com

P.S. Hilton, one of world's biggest hotel brands, should be limping along with the airlines, right? Not so, says Hilton President Dieter Huckestein. Things are looking up, he says. (Page 15)
COPYRIGHT 2004 Freedom Magazines, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editor's Note
Author:Brown, Greg
Publication:Latin Trade
Article Type:Editorial
Geographic Code:0LATI
Date:Dec 1, 2004
Words:363
Previous Article:Bravo!(Point Of View)
Next Article:Walk the walk.(Letters)(Letter to the Editor)
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