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Culture and luxury in Japan.


The website of the market research firm JapanConsuming (Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. ) displayed a posting on February February: see month.  5, 2007, which suggested that the Japanese consumer appetite for foreign luxury goods-particularly French-is based on the strong cultural identity Japanese consumers possess. This deep Japanese cultural identity sets up the Japanese consumer to identify with products and services that echo their own cultural identity.

The posting is based on an interview with the head of a French brand association that represents 68 luxury French brands in Japan.

The posting cited an undated un·dat·ed  
adj.
1. Not marked with or showing a date: an undated letter; an undated portrait.

2.
 HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
 study that said 45 percent of all world luxury goods were purchased by Japanese consumers. JapanConsuming estimates the Japanese imported luxury goods market at 20 percent to 30 percent of the world luxury goods market. Citing a 2003 study from the Saison Research Institute (Tokyo) the posting said that 94 percent of women in Tokyo owned at least one piece of a premiere French luggage LUGGAGE. Such things as are carried by a traveller, generally for his personal accommodation; baggage. In England this word is generally used in the same sense that baggage is used in the United States. See Baggage.  brand, and 51 percent bought from a famous French perfume/fashion house.
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Publication:Market Asia Pacific
Article Type:Brief article
Geographic Code:4EUFR
Date:Apr 1, 2007
Words:165
Previous Article:China's consumers earn fast, spend slowly.
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