Culture Company on alert over rival logo; Lawyers may be consulted as city lobby group launches its own 2008 design.Byline: BY TONY McDONOUGH LIVERPOOL'S Culture Company is prepared to consider legal action after a business lobby group launched an alternative 2008 logo The group, Downtown Liverpool in Business (DLIB DLIB Digital Library ), has produced the logo for firms to use free of charge because it claims that the current 08 logo is too expensive. This is despite the Liverpool Culture Company being on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of launching its own business club with a separate logo that will incorporate the main 08design. Companies who join the club will be able to use this on their literature free of charge. The Culture Company considers all specific references to the city's Capital of Culture celebrations to be trademarked. Use of the logo is closely tied to sponsorship deals which are crucial to the funding of the celebrations. The Daily Post understands the Culture Company is prepared to take legal steps if its trademark is infringed in order to ensure the city gets maximum value from Capital of Culture status. However, the company is also keen to ensure that smaller businesses are not left out, which is one of the reasons that the business club is about to be launched. The DLIB logo was designed by Liverpool firm TM3 and is due to be revealed at the group's Livercool Awards at the Crowne Plaza Hotel The Plaza Hotel in New York City is a landmark 19-story luxury hotel with a height of 250 feet (76 m) and length of 400 feet that (122 m) occupies the west side of Grand Army Plaza, from which it derives its name, and extends along Central Park South in Manhattan. tomorrow night. It comes in three colours - black, red and blue - with the latter two representing the city's football clubs. DLIB chairman Frank McKenna Francis Joseph "Frank" McKenna, QC, PC, ONB (born January 19, 1948, in Apohaqui, New Brunswick, Canada) is a Canadian businessman and former politician and diplomat. He is currently Deputy Chairman of the Toronto-Dominion Bank. said: "When we won the bid in June, 2003, thousands of people who had bought window stickers supporting the bid wanted Bid wanted Used in the context of general equities. Announcement that a holder of securities wants to sell and will entertain bids. to replace them with new badges supporting the event"But, until now, they have not been able to do that as the cost of doing so has been so high. "We wanted to show that Liverpool has the creative talents needed to come up with a ' People's logo' which is just as strong and recognisable, if not more so." For a company to be an official Capital of Culture partner would cost pounds 2m, dropping to around pounds 1m for a supporter. Being an official supplier carries a pounds 500,000 price tag while the cheapest option, being a friend, still costs pounds 20,000. The formation of the business club aims to help those firms who want to refer to Capital of Culture in their literature but currently cannot afford to do so. The Culture Company says the club was always part of the long-term plan to allow even the smallest firms to benefit from the 2008 celebrations OPINION: PAGE 12 CAPTION(S): City council leader Cllr Mike Storey proudly shows off the official logo when it was launched last year; The DLIB logo to be unveiled tomorrow night |
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