Culture & Management In The Americas.

Culture & Management In The Americas

Alfredo Behrens

Stanford University Press

1450 Page Mill Rd., Palo Alto, CA 94304-1124

9780804760140, $35.00, www.sup.org

Doing business successful in other countries and in other cultures from our own requires a knowledge of and a sensitivity toward customs, traditions, and attitudes that can vary significantly from those we are used to in North America. This is particularly true with respect to the business climates and cultures throughout Latin America. In "Culture & Management In The Americas", Alfredo Behrens (lecturer on Cross-Cultural Management in the international Executive MBA programme of the Fundacao Instituto de Administacao, Sao Paulo, Brazil) explains why and how traditional American corporate management has labored under false impressions of the cultural attributes and capabilities of Latin American managers and staff resulting in flawed leadership strategies impairing corporate success in those countries. Behrens then goes on to provide examples and explanations of how through the use of different tools available to corporate managers and policy makers, North American and Latin American can discover and communicate more effectively and more accurately with respect to management issues and tasks. Enhanced with extensive notes and a thoroughly index, "Culture & Management In The Americas" is a superbly presented and seminal work of meticulous research that is very strongly recommended for academic and corporate International Business collections and corporate management reading lists.