No American enterprise has conquered the world as completely as its popular culture industry. As author and travel writer William Ecenbarger puts it: "The world has literally become a Mickey Mouse Mickey Mouse
Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, operation...the USA reigns supreme as an exporter of music, film, television, sports, food, and hundreds of consumer products."
* Each week, more than 300 million people in 100 countries see Disney television programs. In 1996, Disney signed a 10-year marketing deal with another American mass culture giant, McDonald's. The fast food chain, through its almost 19,000 restaurants in 93 countries, is now one of Disney's main promotional channels. Along with Batman, Bugs Bunny Bugs Bunny is an animated rabbit who appears in the Looney Tunes and Merrie Melodies series of animated films produced by Warner Bros., one of which, 1958's Knighty Knight Bugs , Kermit the Frog Kermit the Frog is a Muppet who was first introduced in 1955 and is one of puppeteer Jim Henson's most famous and beloved creations. Kermit was performed by Henson until his death in 1990. Since then, he has been performed by Steve Whitmire. , Bart Simpson, and dozens of other American cultural icons the "McDisney" alliance will be peddling its world vision on a scale never seen before.
* In 1995, came news that U.S. movies account for 80% of all cinema box office receipts in the world.
* Nearly nine out of ten people who watched the 1992 Superbowl on television were outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .
* Wheel of Fortune now has at least 15 foreign versions. Actresses from all over the world are sent to Hollywood to learn how to turn the letters just like Vanna White Vanna White (born Vanna Marie Rosich on February 18, 1957) is an American television personality, best known as the hostess and puzzle board operator on the long-running game show Wheel of Fortune. She is the niece of actor Christopher George. .
* And, Maclean's magazine recently offered its opinion that Pamela Anderson
Pamela Denise Anderson (born July 1, 1967) is a Canadian-born actress, sex symbol, glamour model, producer, TV personality, and author. Lee is now the world's most famous Canadian. Her fame is due entirely to her starring role in the American TV series Baywatch.
Culture watchers worry about the concentration of power such market penetration creates. Culture reflects a particular view of civilization. So, when almost all your cultural experiences come from the dream factories of Southern California, you are going to end up with a very distorted picture of the world. (If you watch a steady diet of American children's movies and cartoons you might come to believe that people who speak with plummy plum·my
adj. plum·mi·er, plum·mi·est
a. Filled with plums.
b. Smelling or tasting of plums.
2. Choice; desirable: a plummy leading role; a plummy job. English accents are villains. Watching American TV drama will give you the impression that all women are gorgeous, never get older than 25, and have big hair.)
On the other hand, U.S. scholar Irving Kristol sees the saturation of the world with American popular culture as a positive thing. He says it has a "wonderfully corrosive effect on all totalitarian and strongly authoritarian regimes."