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Cultivating Thought Leader Relationships: Tactics to Increase Awareness of Disease and Treatment Options.


Business Editors/Health/Medical Writers

CHAPEL HILL, N.C.--(BUSINESS WIRE)--Dec. 10, 2003

Pharmaceutical companies that face limited resources and wide geographical dispersion dispersion, in chemistry
dispersion, in chemistry, mixture in which fine particles of one substance are scattered throughout another substance. A dispersion is classed as a suspension, colloid, or solution.
 of field-based medical programs are now creating a strong infrastructure to effectively reach and educate physicians, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 pharmaceutical research firm Best Practices, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. A study by the firm provides a valuable operational compass to guide companies' efforts in creating effective thought leader relationship management systems.

"Thought Leader Relationships: Building the Business," available at http://www3.best-in-class.com/rr304.htm , reveals proven tactics to build a strong support infrastructure in order to maximize the time that field-based medical specialists dedicate ded·i·cate  
tr.v. ded·i·cat·ed, ded·i·cat·ing, ded·i·cates
1. To set apart for a deity or for religious purposes; consecrate.

2.
 to interact with thought leaders. Key findings from the study include:

-- Top companies have eliminated all administrative tasks and are

working to increase the percentage of time spent with clients.

-- Providing support tools for field-based medical specialists is

critical for this shift. These include reliable communication

processes and hiring additional support staff at headquarters.

-- Given the extra time, field-based medical specialists are

better able to coordinate business development strategy and

tactics with other departments.

The leading practices and managerial insights in "Thought Leader Relationships: Building the Business" are drawn from interviews and benchmarking surveys with executives at seven leading pharmaceutical companies. The study includes practices for aligning a·lign  
v. a·ligned, a·lign·ing, a·ligns

v.tr.
1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb.
 field-based medical with overall objectives, managing performance, providing support and communication, and setting and measuring goals. The report also includes:

-- Field-based medical management process map

-- Table including the responsibilities and time allocated to

Field-based medical management and future expansion plans

-- Examples of programs for ongoing education to maintain

field-based medical effectiveness

"Thought leaders are portals to the medical community," says David Wang (Wang Laboratories, Inc., Lowell, MA) A computer services and network integration company. Wang was one of the major early contributors to the computing industry from its founder's invention that made core memory possible, to leadership in desktop calculators and word processors. , senior manager at Best Practices, LLC. "The more time a field-based specialist can spend with thought leaders, the more prescription habits of thousands of physicians."

Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  a summary of "Thought Leader Relationships: Building the Business" at http://www3.best-in-class.com/rr304.htm . For more information, contact Jeanne Langley Lang·ley   , Mount

A peak, 4,227.9 m (14,026 ft) high, in the Sierra Nevada of southern California.



lang·ley  
n. pl.
 at (919) 767-9258 or at jlangley@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com/ .
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 10, 2003
Words:385
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