Cultivate Systems Answers #1 Challenge of Direct-to-Consumer Wine Sales.Business Editors/High-Tech Writers YOUNTVILLE, Calif.--(BUSINESS WIRE)--June 8, 2004 -- New Study Shows Data Management Top Concern Among Wine Industry's Direct to Consumer Marketers -- A recent study at the Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford Business School or Stanford GSB) is one of the professional schools of Stanford University, in Stanford, California. It is one of the leading business schools in the United States. identifies data management as the number one concern among wineries seeking to grow direct-to-consumer sales. The study's conclusion -- that a web-based, integrated system for tracking and administering direct sales is best practice -- highlights the strengths of Cultivate Systems' sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a system now expanding throughout the wine industry. WEB-BASED CULTIVATE 1.0 ANSWERS CHALLENGES CITED IN STANFORD STUDY Cultivate Systems' Cultivate 1.0 is designed specifically for wineries wanting to grow and/or better manage their direct-to-consumer sales programs. The Internet-based sales management system integrates business requirements such as POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale , E-commerce, allocation management, customer service management, inventory management, reports for compliance and accounting purposes, and fulfillment pipelines into one, consolidated platform. "The Stanford study is a comprehensive and formal look at the requirements for carrying out an effective and profitable direct-to-consumer sales program," notes Cultivate Systems' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Eric Binau. "It also illustrates the fact that wineries should be strategic in managing their direct sales programs. Wineries must dedicate ded·i·cate tr.v. ded·i·cat·ed, ded·i·cat·ing, ded·i·cates 1. To set apart for a deity or for religious purposes; consecrate. 2. resources if they are going to take advantage of the upcoming boom in direct sales." SUPREME COURT DECISION AND IMPROVED ECONOMY PROVIDE OPPORTUNITIES Direct-to-consumer sales will likely continue to grow with the opening of new markets as a result of the Supreme Court's expected decision on direct shipping scheduled to appear in 2005. This prediction, coupled with an upturn in wine sales, indicates important opportunities for wineries in the next few years. "Wineries are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a robust system to streamline what is one of their most important sources of revenue -- direct sales," says Binau. "Our product enables wineries to have a better relationship with their consumers by alleviating the complexity of managing release periods, wine clubs, and other consumer direct transactions." Cultivate Systems is located in Yountville, California Yountville is an incorporated town in Napa County, California, United States. It is part of the Napa, California Metropolitan Statistical Area. Its area code 707. Its zipcode is 94599. It is in the Pacific time zone (GMT -8). The population was 2,916 at the 2000 census. . Its Cultivate 1.0 system provides sales, data and customer management tools to wineries throughout California including Bressler Vineyards, Lail Vineyards, Lynch Vineyards, Pahlmeyer, and Vineyard vineyard, land on which cultivation of the grape—known as viticulture—takes place. As many as 40 varieties of grape, Vitis vinifera, are known. 29. |
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