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Culligan Holiday Bowl Selects Vuetopia to Promote 2000 Holiday Bowl Events.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--Oct. 16, 2000

Elite College Football Classic and Community Events to be

advertised through Network of Digital Multimedia Screens at

Leading San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  Shopping Malls

Vuetopia, a leader in dynamic digital advertising media for public venues, today announced that the Culligan Holiday Bowl has chosen to utilize Vuetopia's San Diego network of ultra-large digital multimedia screens to advertise 2000 Bowl events. The agreement calls for video promotions of the Chrysler Jeep Classic Speed Festival, The Port of San Diego The Port of San Diego is a self-supporting public benefit corporation established in 1963 by an act of the California State Legislature. The Port Act says that the policy of the State of California is to develop the harbors and ports of the State for multiple uses that benefit all  Holiday Bowl Parade, and the 2000 Culligan Holiday Bowl to be presented on Vuetopia's digital display screens at some of San Diego's foremost shopping centers -- North County Fair, Parkway Plaza, Plaza Bonita Bonita (Spanish and Portuguese for "beautiful") is the name of:
  • Bonita Magazine, an international men's magazine
  • Bonita, California
  • Bonita, Louisiana
, and Plaza Camino Real.

"We have a line up of lively, visual events and Vuetopia's super-large format with audio and video capabilities does an outstanding job at communicating energy and excitement," said Jim Philion, 2000 Culligan Holiday Bowl president. "Vuetopia's high-profile mall locations also let us focus on specific communities that have always been high priorities for us."

"We are delighted to take part in the efforts to heighten public awareness for this premier sporting event and various Holiday Bowl community activities," said Anil Agarwal Anil Agarwal may refer to:
  • Anil Agarwal (billionaire), Indian businessman
  • Anil Agarwal (environmentalist) (1947-2002), Indian environmentalist
, Vuetopia president and chief executive officer. "We believe Vuetopia is a great promotional vehicle for these festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 as we're able to bring some of the sights and sounds to the malls in such a big way."

Vuetopia is using its proprietary Sitecasting(TM) technology to allow site-specific content at each screen and quick changes in advertising messages. The large-scale digital multimedia screens are installed in regional and super-regional shopping malls. Typical reach for each of these malls is approximately one million people per month or 12 to 15 million shoppers a year.

About Culligan Holiday Bowl and Holiday Bowl Events

2000 marks the 23rd year for the Culligan Holiday Bowl, one of the nation's leading bowl games. This annual post-season college football bowl classic features the Pacific-10 Conference The Pacific-10 Conference (Pac-10) is a college athletic conference which operates in the western United States. It participates in the NCAA's Division I. Membership
Full members
 runner-up against a top team from the Big 12 Conference. The 2000 Culligan Holiday Bowl will be played Friday, Dec. 29, 2000 with a kickoff time of 5:30 p.m. PST PST Paroxysmal supraventricular tachycardia, see there . The Chrysler Jeep Classic Speed Festival presented by North Island Federal Credit Union, Oct. 21-22, 2000, is a weekend of exciting racing action as over 200 historic race cars compete on a 1.6-mile track built on the taxiways and runways of North Island Naval Air Station A Naval Air Station is an airbase of the United States Navy. Such bases are used to house Naval Aviation squadrons and support commands. List of Functioning US Naval Air Stations
  • Atlanta, Georgia
  • Brunswick, Maine
  • Corpus Christi, Texas
 on Coronado. The Port of San Diego Holiday Bowl Parade takes place at 10:00 a.m. on Harbor Drive Harbor Drive is the name of a street in Portland, Oregon, which was formerly a freeway that carried U.S. Route 99W along the western shore of the Willamette River in the downtown area.  in downtown San Diego on Dec. 29, 2000. Known as "America's Largest Balloon Parade," the parade features more than 20 balloons surrounded by college and high school bands and floats. Please visit www.holidaybowl.com for details about the bowl game and the 2000 Culligan Holiday Bowl calendar of events.

About Vuetopia

Vuetopia Inc. is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Escondido, California. The company is dedicated to providing the most dynamic digital advertising media for public venues. Vuetopia introduced the first ultra-large-screen, Internet-delivered, digital advertising medium in major shopping malls. Vuetopia provides a platform for innovative multimedia messaging to upscale customers in the unique regional and super-regional shopping mall environment and turns unproductive mall space into revenue-generating systems. For more information, please visit www.vuetopia.com.

Vuetopia, the Vuetopia logo, and Sitecasting are trademarks of Vuetopia Inc. All other trademarks are the properties of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 16, 2000
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