Culinary world one of highlights at SCAA Conference.For the Specialty Coffee Association of America The Specialty Coffee Association of America (SCAA) is a trade organization for the specialty coffees industry. The SCAA seeks to set standards for growing, roasting, and brewing premium coffees. (SCAA SCAA Specialty Coffee Association of America SCAA School Curriculum and Assessment Authority (England) SCAA South China Athletic Association SCAA Spill Control Association of America SCAA State Communities Aid Association ), it's a no-brainer that great restaurants need great coffee. But, from May 4-7, 2007 the SCAA will go I beyond the basics and present the culinary world with valuable specialty coffee intelligence at SCAA's 19th Annual Conference & Exhibition at the Long Beach Convention & Entertainment Center, Long Beach, California Long Beach is a city located in southern Los Angeles County, California, USA, on the Pacific coast. It borders Orange County on its southeast edge. It is about 20 miles (30 km) south of downtown Los Angeles. . As the specialty coffee industry's premier conference, the event will take an in-depth, educational approach to coffee and its significant relationship with cuisine. The conference's "Culinary Pathway" track will feature renowned food writers, authors and experts to help businesses succeed. Chefs, restaurateurs and food service professionals are invited to attend the conference and join SCAA, the world's largest I coffee trade association with member companies from over 40 countries. Chef Jimmy Sneed, a presenter at the upcoming SCAA conference, said, "The difference between a good restaurant and a bad restaurant is easy to see. But the difference between a good restaurant and a great restaurant is in the details. Average coffee belongs to the same club as tap water and canned vegetables." Sneed will turn up the heat on "Why Great Restaurants Need Great Coffee," and set the stage for the SCAA's "Culinary Pathway" track. The SCAA session entitled "Coffee and Its Place at the Table" will take a historical overview of the use of coffee in cuisine. The session will give a primer on how coffee can fit in with fine foods, which coffees to use and when to use them. Timothy James Castle For the sculptor, see James Castle (sculptor). For the character in The Catcher in the Rye by J.D. Salinger, see The Catcher in the Rye'' James Nathan Castle (May 23, 1836 – January 2, 1903) was a U.S. , president of Castle & Co., and Joan Reis Nielsen, president of Nielsen & Associates, will present and focus on how coffee affects the taste of food with the same complexities as wine. The session "Menus and Marketing: Spotlighting Specialty Coffee to Drive Sales" will show attendees how to use a menu and market coffee. Experts will cover how to train staff to describe coffees to customers and how to pair coffee with deserts. The class will also provide an overview of several key certifications. Ed Arvidson, Bellissimo Coffee InfoGroup, and Linda P. Smithers Smithers is a surname, and may refer to: People People with the surname Smithers
Food service professionals will also learn how the coffee equipment in a restaurant can enhance presentation. During "Back of the House Equipment for Front of the House Presentation," experts on filter-drip, espresso and French press brewing will discuss practical solutions. The session will cover: cafe layout; anticipated customer traffic; electrical supply; water quality; budget and menu; merchandising; barista barista Noun a person who makes and sells coffee in a coffee bar theater; and new technologies. Presenters include: Greg Fisher, BUNN Corporation; Peter Kelsch, Espresso Services, Inc.; and Nils Goran Lindblad, Bodum USA. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the conference presenters for "Restaurant Seeks Roaster roaster a young fowl for eating; weighs 5 to 7 lb at 6 months of age. : Improving Your Coffee by Choosing the Right Roaster," consumers are more coffee savvy, and treating coffee like a condiment is no longer acceptable for restaurants. Conference delegates will learn the rules and hear a testimony of success. Speakers include Michael David of Sona Restaurant and Terry Davis Terry Davis may refer to:
The "Culinary Pathway" sessions are just one of the many highlights at SCAA's 19th Annual Conference & Exhibition. As the industry's premier coffee event, the conference features over 200 hours of education on topics such as: growing and processing; roasting; brewing and serving; quality and standards; sustainability; industry trends; coffee cupping Coffee cupping, or coffee tasting, is the practice of observing the tastes and aromas of brewed coffee. It is a professional practise but can be done informally by anyone or by professionals known as Master Tasters. ; business best practices; espresso basics; and more. International attendees--including coffee producers, exporters and importers, roasters, retailers, manufacturers and baristas--will discover more than 700 exhibit booths featuring everything relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc coffee. Online registration and more information is available at www.scaa.org or www.scaashow.org |
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