Culinary Trend Mapping Report Just Published: How Gen Y Eats.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Reportlinker.com announces that a new market research report related to the Food industry is available in its catalogue. Culinary Trend Mapping Report: How Gen Y See generation X. Eats http://www.reportlinker.com/p099462/Culinary-Trend-Mapping-Report-How-Gen-Y-Eats.html Hear that rumble? It's the sound of a generation finding its voice. Generation Y -- those born between 1980 and 2000, also known as Millennials -- is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40 million consumers between the ages of 18 and 28), Millennials represent an irresistible customer pool -- and not just because of their numbers. Call them Generation Me, Echo Boomers, whatever: more than any demographic in history, Millennials go beyond mere spending power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. . Weaned wean tr.v. weaned, wean·ing, weans 1. To accustom (the young of a mammal) to take nourishment other than by suckling. 2. in a culture that's urged them to define themselves as PC or Mac, Abercrombie and Fitch or HandM, In-N-Out or McDonald's, Gen Y is the ultimate savvy, brand-sensitive consumer cluster. Any manufacturer, retailer, or foodservice operator without a laser focus on this generation needs to play catch-up. Fast. Early last year, CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. made a commitment to helping our clients understand this fascinating demographic inside and out. But getting an accurate bead on Millennials isn't as easy as sitting in on a few focus groups. Young people respond to unique and sometimes complex drivers, completely different from those that motivate their parents and older sibs. As the most multicultural group in U.S. history, growing up in an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. world of technological marvels and almost infinite choice, Millennials are the ultimate megaconsumers. Our strategy was to create customized research and ideation ideation /ide·a·tion/ (i?de-a´shun) the formation of ideas or images.idea´tional i·de·a·tion n. The formation of ideas or mental images. methodologies to find out exactly what these sophisticated customers want from food and beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. : what they crave at home after powering up the gaming console See video game console. , what they're ordering when they go out, how they talk to each other about the edibles they find innovative, yummy or just plain cool. Then we orchestrated or·ches·trate tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates 1. To compose or arrange (music) for performance by an orchestra. 2. three rounds of research: * A quantitative online food and beverage attitude and behavior study * A customized qualitative study we dubbed "Kickin' It" [TM] sessions, held in a living room setting * More "Kickin' It"[TM] sessions, this time in a restaurant setting We combined our research findings with additional reporting and raw data to create a 360-degree portrait of a generation and its eating habits. Note: the following report is a departure from our usual Trend Mapping study. Instead of highlighting trends, we focus on essential traits of Millennials that shape their food and beverage choices -- now and for decades to come. Our comments paint a comprehensive portrait of the Millennial eater: * Happy in The Third Place: how Gen Y eats and socializes in communal spaces, real or virtual * Gen Wired: the tech component of Millennial eating, from text ordering to the cybertainment restaurant * Thrill Aficionados: Gen Y's love of heightened experiences, flavors that are complex and layered, with acidic zip * Mashup Artists: this is all about customization, especially in appreciating and (better yet) creating hybrid cuisines and flavors * Planet Savers: Gen Y's social consciousness, an interest in local and organic, fair trade and vegetarian/vegan options even for omnivores * Amped and Gorgeous: Gen Y is nutraceutical and supplement savvy, having been raised by health-conscious Boomer parents * Authentic "Kewlness": What makes some foods and products cool to Gen Y? Hint: look under the radar This article is about the magazine. For other uses, see Under the Radar (disambiguation). Under the Radar is an American magazine that bills itself as "The solution to music pollution." It features interviews with accompanying photo-shoots. All told, the following report offers plenty of ideas about the best ways for manufacturers, marketers and foodservice operators to thrive. Prepare yourself -- this is one generation whose taste buds taste buds taste npl → Geschmacksknospen pl you'll be tickling for a long, long time. O The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - or what will be - in the food world! Availability Published bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. , the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription. Executive Summary Why Gen Y?: Kimberly Egan Executive Summary Trends Happy in The Third Place Gen Wired Thrill Aficionados Mashup Artists Planet Savers Amped and Gorgeous Authentic "Kewlness" Chef Speak: CCD Chefs' Council Interview Dwight Collins Mix Master: Satisfying Gen Y's restless appetite Strategic Implications Strategic Applications for Gen Y Case Study: 'Wine is the New Black' Sources Source list More Details Executive Summary Why Gen Y? X Kimberly Egan Executive Summary Trends To order this report: Culinary Trend Mapping Report: How Gen Y Eats http://www.reportlinker.com/p099462/Culinary-Trend-Mapping-Report-How-Gen-Y-Eats.html More market research reports here! |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion