Culinary Retailer Spices Up Customer Experience with Pluris Marketing.Sur La Table Sur La Table, Inc. is a privately held American retail company based in Seattle, Washington, that sells gourmet cooking utensils and related merchandise, such as appliances, food, and cookbooks. Finds the Right Ingredients in Database Marketing Service FRAMINGHAM, Mass. -- Pluris Marketing, a leading provider of marketing solutions, today announced that Sur La Table has chosen Pluris to develop its next-generation marketing database. Pluris will support sophisticated data integration and analytics to better facilitate Sur La Table's objectives and understand their customers, generate key insights from customer behavior, predict trends, and deliver the optimal marketing offer to each customer across traditional and interactive messaging channels. Founded in 1972, Sur La Table is recognized as the premier kitchenware retailer in the country. The company operates retail stores nationwide, a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , a gift registry, a thriving e-commerce site, a rapidly growing Facebook fan page and one of the largest avocational av·o·ca·tion n. 1. An activity taken up in addition to one's regular work or profession, usually for enjoyment; a hobby. 2. One's regular work or profession. 3. Archaic A distraction or diversion. cooking class programs in the country. Pluris will be facilitating the complete integration of customer data across channels--including search, e-mail, catalog, e-commerce, mobile and social media--enabling Sur La Table to track all marketing spend and determine how best to allocate this spend for optimal effectiveness. This achieves the dual purpose of removing ineffective spend while maintaining or increasing conversion. "Pluris showed us that they would provide technological superiority, backed by years of retail expertise, to consolidate our customer data across our many marketing channels quickly and efficiently," said Will Schoentrup, vice president of Information Technology for Sur La Table. "We now have a flexible enterprise reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place. solution and analytic infrastructure to support more sophisticated marketing strategies across channels as we further engage our customers." In addition to providing a comprehensive data repository See repository. spanning all customer transactional data across all channels, the new solution also allows for robust attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. reporting for insight into the media associated with each transaction, as well as media preferences by customer type. "Pluris' ability to support sophisticated data consolidation and response attribution will be leveraged by Sur La Table to drive marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). ," said Bob Fetter, senior vice president for Pluris Marketing. "By combining a comprehensive customer data repository with analytics and execution capabilities, Sur La Table will be better able to focus on driving higher conversion - all at a lower cost." Key Pluris benefits include its depth of experience in retail and the ability to integrate disparate data sources and technologies to provide Sur La Table with next-generation data analytics to improve marketing decisions. Pluris' solutions are highly scalable and easily integrate into Sur La Table's existing infrastructure, across all customer touch points. About Sur La Table Sur La Table provides inspiration, tools and techniques for those who wish to enhance their lives through creative cooking and artful art·ful adj. 1. Exhibiting art or skill: "The furniture is an artful blend of antiques and reproductions" Michael W. Robbins. 2. entertaining. Sur La Table's comprehensive selection of products includes tools from around the world to prepare any cuisine Cuisine (from French cuisine, "cooking; culinary art; kitchen"; ultimately from Latin coquere, "to cook") is a specific set of cooking traditions and practices, often associated with a specific culture. as well as beautiful dishes, linens Linens are fabric household goods, such as pillowcases and towels. Originally, many, such as bed sheets and tablecloths, were made of linen. Today, the term "linen" has come to be applied to all related products even though most are made of cotton, various synthetic and glasses to create a striking presentation. Sur La Table also broadens knowledge of food and culture through its cooking class program. Sur La Table shops the world for new products providing the unexpected and a sense of discovery, whether you step into one of its stores nationwide, open the pages of its catalog or visit www.surlatable.com. About Pluris Marketing Pluris enables marketers to optimize optimize - optimisation the value of each consumer touch resulting in higher conversion on sales, marketing, and service interactions. Utilizing next-generation data and analytical platforms, Pluris helps marketers to better understand consumers, generate key insights from their behavior, and engage them in the most effective way across traditional and interactive messaging channels. From its offices in Boston, MA and Denver, CO, Pluris has built a solid track record of improving marketing productivity for large organizations managing thousands of users and millions of consumer interactions per month across multiple channels and lines of business. For additional information, please contact Natalie Zelinsky at 508-663-1064 or visit www.plurismarketing.com |
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