Culina Logistics sponsors spoof supply chain website.A new website aimed at relieving supply chain stresses by taking a sideways and humorous look at the industry has secured sponsorship from chilled chill n. 1. A moderate but penetrating coldness. 2. A sensation of coldness, often accompanied by shivering and pallor of the skin. 3. supply chain specialist Culina Logistics. Claiming to offer "an oasis oasis (ōā`sĭs), an area within a desert where the water table reaches the surface, with enough moisture to permit the growth of vegetation. The water may come up to the surface in springs, or it may collect in mountain hollows. of calm and tranquillity", the site contains tongue-in-cheek material designed to help visitors to cope with "warehousing worries, delivery dilemmas and transport tribulations". "Supplychaincrazy is for everyone involved in or working alongside the supply chain," says Phil Rennett of site creators Quiet Storm Consultants. "It's for people who know about the stress created by working with customers who expect the Earth--or dealing with suppliers who want to charge it." Quiet Storm has worked in the supply chain industry for fifteen years, handling marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaigns for Christian Salvesen, NYK NYK New York Knicks NYK Nippon Yusen Kaisha (shipping company) NYK Not Yet Known , UCI UCI University of California, Irvine UCI Union Cycliste Internationale (International Cycling Union) UCI Unidad de Cuidados Intensivos UCI United Cinemas International (UK) Logistics and Lex See yacc. 1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex. Harvey amongst others. The company's close associations with supply chain clients and their customers have provided a wealth of material for the website and for its future development. The site already boasts its own agony aunt agony aunt Noun a person who replies to readers' letters in an agony column Noun 1. agony aunt - a newspaper columnist who answers questions and offers advice on personal problems to people who write in , a rumour mill, helpful facts for use in meetings and several downloads including stress-relieving poetry. There is also a downloadable blank CV and a link to The Samaritans in case all else fails. "We have already had a lot of interest in the site, especially from third party contractors, food and drink manufacturers and retailers," adds Phil. "Reaction has been very positive and we are receiving suggestions and contributions that will be incorporated into the site on an ongoing basis." Every month spot prizes will be sent to 10 new subscribers to the site, which at first will be a 24-piece tool kit designed to help tighten up Verb 1. tighten up - restrict; "Tighten the rules"; "stiffen the regulations" constrain, stiffen, tighten confine, limit, throttle, trammel, restrain, restrict, bound - place limits on (extent or access); "restrict the use of this parking lot"; "limit the any loose nuts in the supply chain! Subscribers will also be kept up to date with the latest developments to the Supplychaincrazy site. Learning of the site's existence, Culina Logistics jumped at the chance of supporting the venture. "The supply chain is a serious, high-pressure business, but that doesn't mean we can't have some fun while we're doing our job," says Culina's commercial director, Dale Fiddy. "This site is light-hearted, raises a smile and deserves the widest possible audience. If the trials and tribulations of the supply chain play a part in your life, the website is well worth a look." Visit www.supplychaincrazy.com |
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