Cubic Will Deliver Ticketing Machines That Include Somali Language to Minneapolis/St. Paul Metro Transit; Transit Ticketing Machines Reflect Growing Diversity of Middle America.Lifestyle Editors/Business Editors/Travel Writers SAN DIEGO--(BUSINESS WIRE)--Feb. 27, 2003 In a decision that reflects the changing demographics of its newest customers, San Diego-based Cubic Transportation Systems, a subsidiary of Cubic Corp. (AMEX AMEX See: American Stock Exchange :CUB), will program the 88 ticketing machines of Metro Transit There is more than one public transit system named Metro Transit. Some of the most significant include:
The ticketing machines are part of a contract Metro Transit awarded to Cubic last year to provide the nation's first regional ticketing system that accepts smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. for fare payment for light-rail, city bus and future bus rapid transit
Cubic software engineers will ensure the machines have instructions in English, Spanish, Hmong, and Somali. When commuters go to use the machines, they will choose their language preference. As do most agencies, the Metropolitan Council studied census data for the metropolitan area before choosing the languages for the ticketing machines. Despite tight budget constraints, the Metropolitan Council voted to spend the $117,000 to add Somali to the machines, after listening to arguments that some 4,000 Somali immigrants live within a mile of a rail line. "Public transportation is by nature inclusive and the Metropolitan Council recognized that. It's all about making mass transit mass transit, public transportation systems designed to move large numbers of passengers. Types and Advantages Mass transit refers to municipal or regional public shared transportation, such as buses, streetcars, and ferries, open to all on a easy and convenient for people, and adding the Somali language was the right decision for this community," said Bob Gibbons Bob Gibbons is a talent scout specializing in American high school basketball players. He is based in Lenoir, North Carolina. Gibbons founded All-Star Sports in 1974. Before that, he was a high school player and coach. , the Metro Transit's director of customer service. "I think we would be less as human beings if we can't make the decision to serve some people who are working very hard to assimilate into our society," said Metropolitan Council Member Natalie Haas Steffen. "By making the system as inclusive as possible, we are going to get more ridership," added Council Chairman Ted Mondale. Learning the languages a city's transit agency has chosen for its ticketing equipment provides insight into the demographics of that region. Cubic programmed New York's ticketing machines to give instructions in English, Spanish, French, Japanese, Chinese, Korean, Russian, and Italian, while Vancouver, B.C.'s machines were programmed in English, French, German, Punjabi, Chinese and Japanese. In London, Cubic's ticketing machines communicate in English, French, German, Spanish, Italian and Japanese. Cubic Transportation Systems is the world's largest provider of integrated electronic ticketing systems and has smart card contracts for public transit systems in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. Every year, nearly 10 billion people use Cubic systems in more than 40 major markets in cities on five continents, including London, Washington, D.C., Hong Kong, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Guangzhou, Shanghai, Atlanta, San Francisco, Singapore and Miami. As part of the TranSys consortium, Cubic also is supplying the entire automated fare collection system The Automated Fare Collection System (AFC) is the name given to three interoperable automated ticketing systems for government-run buses, trains and ferries in and around Sydney, Australia. including smart cards for the London PRESTIGE project. The corporation's other major segment, Cubic Defense Applications, provides instrumented air and ground combat training systems, battle command training, simulations and simulation support for U.S. and allied military forces. The group also produces high technology avionics, data links and communications products for government and commercial customers, and a wide range of technical and logistics services. For more information about Cubic, see the company' Web site at www.cubic.com. |
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