Cub Foods Uses Domino Effect to Reveal Unique Donation to Second Harvest Heartland Food Bank.10,000 toppled dominos reveal donation of $77,800 STILLWATER, Minn. -- Cub Foods' corporate headquarters today was the site of a monumental mon·u·men·tal adj. 1. Of, resembling, or serving as a monument. 2. Impressively large, sturdy, and enduring. 3. display of 10,000 dominos, used to reveal Cub's annual donation to Second Harvest Heartland Food Bank. Once toppled, the dominos revealed a donation amount of $77,800. The money, presented to Second Harvest Executive Director, Jane Brown, was raised in Cub Foods' Round-Up Program. During September and October 2006, Cub customers were asked to "round up" their grocery bills to the next dollar, with donations benefiting Second Harvest. Cub matched its customers' donations, resulting in a donation of nearly $78,000 that will ease the hunger of hundreds of thousands of people in Minnesota and Wisconsin. As one of the largest donors to Second Harvest, Cub Foods Cub Foods is a grocery store chain with eighty-four stores in Minnesota, Iowa, Northern and Central Illinois, Wisconsin, and the Miami Valley in Ohio. The company is a wholly owned subsidiary of Eden Prairie, Minnesota-based Supervalu. is helping to eradicate Eradicate To completely do away with something, eliminate it, end its existence. Mentioned in: Smallpox hunger in the communities it serves. Domino Wizard Instructional help in an application or system development environment that guides the user through a series of multiple choice questions to accomplish a task. For the most part, wizards are more effective than the help menus found in most applications, which often border on the atrocious. Robert Speca spent the better part of Monday setting the dominos in precise order the dominos would fall in one continuous chain. The event illustrates the "domino effect" of charitable giving. "When one person or organization gives, then others will follow," said Steve Irland, vice president of marketing, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for Cub Foods. "We hope that this illustration of giving back - by Cub and its customers - encourages others to give as well. We're always thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. when we can increase awareness about such a worthy cause." Each year, Second Harvest Heartland distributes 30 million pounds of food to 800 non-profit agencies in a 59-county service area in Minnesota and Western Wisconsin. Donations such as the one made today are crucial to meeting the growing needs of Midwest families. "Today's donation from Cub Foods will make an enormous difference in the lives of the hundreds of thousands of hungry adults and children," said Jane Brown, director of Second Harvest Heartland. "Through partnerships with corporate donors like Cub, we can work towards ending hunger in the communities we serve." Cub Foods provides consumers with the freshest produce, widest selection and greatest value available today. In addition to innovative natural, ethnic and certified See certification. organic food sections, Cub stores offer shoppers added conveniences, such as in-store pharmacy pharmacy, art of compounding and dispensing drugs and medication. The term is also applied to an establishment used for such purposes. Until modern times medication was prepared and dispensed by the physician himself. In the 18th cent. and banking. Cub Foods was established in 1968 as one of the nation's first discount grocery stores. The organization was purchased in 1980 by SUPERVALU and currently operates 54 stores in the Twin Cities. |
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