Cub Foods Rounds Up Support for Second Harvest Heartland; Third Annual Round-Up Program Offers Cub Customers Opportunity to Make a Difference in their Communities.

STILLWATER, Minn. -- Cub Foods is kicking off its third annual Round-Up program to benefit Second Harvest Heartland Food Bank. The program allows Cub customers to "round up" their grocery bills to the next dollar, with the extra change benefiting Second Harvest Heartland member food banks in local communities. Customers will have the opportunity to participate at all Twin Cities Cub Foods stores. The program began Sept. 10 and runs through Oct. 7.

As part of the program, Cub matches its customers' donations two-to-one. Since its inception, the Cub Round-Up campaign has raised $218,000 for Second Harvest Heartland. In 2005, Cub's customers raised $25,000 through the Round-Up program, which, when combined with Cub's donation, resulted in a $75,000 gift to Second Harvest Heartland. That donation funded the distribution of 375,000 meals to Minnesotans over the past year. And this year, Cub aims to do even better.

"At Cub Foods, we consider it our responsibility to help strengthen the communities we serve," explained Brian Huff, president of Cub Foods. "The first step in building a stronger community is to end hunger, and we're delighted to support Second Harvest's incredible efforts."

And because of Second Harvest's buying arrangements, every dollar donated translates to $9 worth of products distributed. This means that Cub and its customers have supplied nearly $2 million of food to hungry Minnesota families and individuals through the Round-Up program alone.

In keeping with its dedication to end hunger, Cub participates in numerous other events throughout the year that benefit Second Harvest Heartland, including the TCF Holidazzle Cub Circus Train, which collects food and donations for Second Harvest every holiday season.

Cub Foods provides consumers with the freshest produce, widest selection and greatest value available today. In addition to innovative natural, ethnic and certified organic food sections, Cub stores offer shoppers added conveniences, such as in-store pharmacy and banking. Cub Foods was established in 1968 as one of the nation's first discount grocery stores. The organization was purchased in 1980 by SUPERVALU and currently operates 54 stores in the Twin Cities.