Crystal invests in energy campaign.

Crystal Window & Door Systems has announced the launch of a new informational awareness campaign focusing on the energy savings value of Crystal windows from a residential consumer's perspective.

The campaign is designed to inform consumers and residential builders and remodelers on the many advantages of the energy cost saving features of today's window and door products, particularly in light of rising energy prices.

Through a series of print advertisements, informative brochures, promotions, letters and holiday cards, the message Crystal is spreading is adding value while saving energy.

The informational campaign, with an initial budget of over $500,000, was tested in September and is scheduled to run through 2006. The fourth quarter 2005 effort is concentrated in the New York metro area and will spread to other areas throughout the East Coast and MidWest served by Crystal.

The advertising message will be reinforced through brochures, trade show displays, promotions, premium gifts, trade and consumer brochures and direct mail pieces.

"Our focus on the end user--the consumer--is intended to generate greater energy cost savings awareness throughout our distribution network," said Steve Chen, executive vice president of Crystal.