Crystal invests in energy campaign.Crystal Window & Door Systems has announced the launch of a new informational awareness campaign focusing on the energy savings value of Crystal windows from a residential consumer's perspective.
The campaign is designed to inform consumers and residential builders and remodelers on the many advantages of the energy cost saving features of today's window and door products, particularly in light of rising energy prices.
Through a series of print advertisements, informative brochures, promotions, letters and holiday cards, the message Crystal is spreading is adding value while saving energy.
The informational campaign, with an initial budget of over $500,000, was tested in September September: see month. and is scheduled to run through 2006. The fourth quarter 2005 effort is concentrated in the New York metro For the region, see .
Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies. area and will spread to other areas throughout the East Coast and MidWest Midwest or Middle West, region of the United States centered on the western Great Lakes and the upper-middle Mississippi valley. It is a somewhat imprecise term that has been applied to the northern section of the land between the Appalachians served by Crystal.
The advertising message will be reinforced re·in·force also re-en·force or re·en·force
tr.v. re·in·forced, re·in·forc·ing, re·in·forc·es
1. To give more force or effectiveness to; strengthen: The news reinforced her hopes. through brochures, trade show displays, promotions, premium gifts, trade and consumer brochures and direct mail pieces.
"Our focus on the end user--the consumer--is intended to generate greater energy cost savings awareness throughout our distribution network," said Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve. Chen, executive vice president of Crystal.