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Crystal Dynamics and Eidos Interactive Bring 70s Soul and Baywatch Appeal to Gaming With the Signing of Two Hollywood Stars.


MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif.--(BUSINESS WIRE)--Oct. 20, 1998--

Film & TV star Richard Roundtree to Star in Akuji the Heartless Akuji the Heartless is an action-adventure video game, released in December, 1998 on the PlayStation. It uses a modified Gex: Enter the Gecko engine, and both games were developed by Crystal Dynamics. ;

Sexy Playboy Playmate and "Baywatch" Beauty Marliece Andrada Marliece Andrada (born August 22, 1972 in Manteca, California) was Playboy's Playmate of the Month in March 1998 and has appeared in numerous Playboy videos.  

to Star in GEX GEX Global Exchange (eCommerce/electronic data interchange)
GEX Gas Exchange Experiment
GEX Government Employees Exchange
GEX Grupo Empresarial Exito
 3: Deep Cover Gecko gecko (gĕk`ō), small or medium-sized lizard of the family Gekkonidae. The more than 300 species are distributed throughout the warm regions of the world, mostly in the Old World. Despite folklore to the contrary, their bite is not poisonous.  

Leading game studio Crystal Dynamics Crystal Dynamics is an American video game developer based in the San Francisco Bay Area. It was acquired by Eidos Interactive, a British video game publisher, in 1998, and is still part of the Eidos group.  injects star power into their highly anticipated upcoming games with the signing of 70s megastar Richard Roundtree to star in Akuji the Heartless and former Playboy Playmate and "Baywatch" star Marliece Andrada to feature in GEX 3: Deep Cover Gecko.

Akuji the Heartless is slated for a December 1998 release and GEX 3: Deep Cover Gecko is set for a March 1999 release.

"We searched long and hard for talent that would add real creative value to these titles," said Scott Steinberg, vice president of marketing for Crystal Dynamics. "Richard Roundtree's commanding voice and strength give the voodoo warrior Akuji a real-world presence, and Marliece Andrada adds a dose of sexy parody to GEX 3: Deep Cover Gecko, elevating the comedic value inherent in the franchise to a new level."

Richard Roundtree

Richard Roundtree stars as the voice of Akuji in the voodoo action-adventure Akuji the Heartless. His many years of acting experience give Akuji a real-world voice, strength and presence. Roundtree will also lend his efforts to the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  push behind Akuji the Heartless. Fans of seminal 70s action films will recognize Roundtree as the famed John Shaft, star of "Shaft", "Shaft in Africa" and "Shaft's Big Score." Roundtree's acting career has continued to flourish in both film and television, and he is currently starring in the upcoming, action-packed television series "Rescue 77."

Marliece Andrada

Beautiful Marliece Andrada will star in the highly anticipated GEX 3: Deep Cover Gecko as Special Agent Xtra, the beautiful, leather-clad partner to the wise-cracking green gecko. Andrada, kidnapped by the evil Rez, appears in-game through leading edge computer compositing technology and full motion video sequences. She will also support the Crystal Dynamics' multi-million dollar marketing campaign for GEX 3: Deep Cover Gecko with involvement in the print advertising campaign, in-store retail programs and public relations efforts. Andrada burst into the public spotlight with her sizzling siz·zle  
intr.v. siz·zled, siz·zling, siz·zles
1. To make the hissing sound characteristic of frying fat.

2. To seethe with anger or indignation.

3.
 Playboy pictorial as "Miss March 1998," and continued to attract fans with her role as lifeguard Skylar Bergman on the worldwide television phenomenon "Baywatch."

Eidos Interactive Eidos Interactive is a publisher of video and computer games with its parent company based in England. It is now part of the Eidos Group of Companies and is a subsidiary of SCi Entertainment Group PLC that is publicly-traded on the London Stock Exchange. , Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation, and Nintendo 64. Eidos Interactive is part of London-based Eidos plc (Nasdaq:EIDSY) with additional offices in San Francisco, Paris and Hamburg, Germany. Eidos plc also includes Eidos Technologies, a software-based video compression company, and Glassworks glass·work  
n.
1.
a. The manufacture of glassware or glass.

b. The cutting and fitting of glass panes; glaziery.

2. See glassware.

3. glassworks (used with a sing.
, a state-of-the-art, post-production facility specializing in digital special effects for the television, feature film and advertising industries. More information on Eidos Interactive's line of products can be found at http://www.eidosinteractive.com.

Crystal Dynamics, Eidos Interactive's Menlo Park-based entertainment software studio, was the first to develop and publish a 32-bit video game in 1993. Since then, the company has gone on to develop commercially successful products for the Sony PlayStation, Nintendo 64 and PC. Crystal Dynamics' designers, programmers and artists continue to set the pace for the next generation gaming experience with strong innovation and playability in state-of-the-art games. For more information on Crystal Dynamics' line of products, please visit http://www.crystald.com.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 20, 1998
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