Cruz Bay Solutions, LLC Partners with Radiant Systems to Make Gift Card Shopping More Personalized.

CAMBRIDGE, Mass. -- Cruz Bay Solutions, LLC, a company that specializes in self-service gift card technology for retailers has partnered with Radiant Systems to produce the iGift Print on Demand (POD) Gift Card Kiosk. The iGift POD kiosk introduces a level of customer personalization and instant availability that is unparalleled in the gift card industry by using touch-screen technology to enable customers to design, load, and print their own gift cards.

The iGift POD kiosk allows customers to choose from a large selection of card designs that can be personalized with colorful text messages in a variety of fonts. Customers can also import their own photos and edit them with options similar to a photo editing kiosk. Using the iGift POD kiosk, customers are able to choose from a much greater array of design options than can be found by purchasing gift cards in the traditional manner. Customers may also perform balance inquiries and reloads at the kiosk. It is particularly well-suited for people who are only purchasing a gift card and want to avoid long checkout lines.

Just prior to the recent holiday shopping season the iGift POD was deployed by two major cinema chains, National Amusements and Marcus Theatres. On their POD kiosks, Marcus is currently offering more than 70 gift card designs, many of which can be personalized with custom text messages. Both chains leverage Cruz Bay's Visa certified PCI-compliant transaction gateway for routing financial and gift card transactions that originate at the kiosks. They also elected to use Cruz Bay's secure cellular option for network connectivity. Each has seen a sharp increase in the initial dollar value loaded to gift cards sold at their POD kiosks versus those sold over-the-counter.

"The iGift POD kiosk has the potential to revolutionize the gift card industry," according to Cruz Bay's President, David Perlow. "Businesses like National Amusements and Marcus are able to offer an unlimited number of gift card designs and personalization options. Together with Radiant's flexible kiosk design, our print on demand technology allows retailers to overcome some of the biggest obstacles in today's gift card programs. With our system, there is literally no inventory to manage. You print only what you need, when you need it - any design, any dollar value, any message."

About Cruz Bay Solutions

Cruz Bay Solutions, LLC is located in Cambridge, Massachusetts, and specializes in self-service gift card technology. Cruz Bay offers kiosk options for gift cards ranging from units that sell gift cards on a display rack to card dispensing and Print on Demand units. Cruz Bay also offers an integrated e-commerce platform that enables retailers to offer personalized gift card features and sales capabilities on their web sites. For more information about Cruz Bay Solutions, please visit www.cruzbaysolutions.com or call 617-661-6420.

About Radiant Systems, Inc.

Radiant Systems, Inc. (www.radiantsystems.com) is a global leader in providing innovative technology to the hospitality and retail industries. Offering unmatched reliability and ease of use, Radiant's point of sale hardware and software solutions are deployed in more than 85,000 restaurants, retail stores, cinemas, convenience stores, fuel centers, and other customer-service venues across more than 100 countries. Radiant serves the needs of its customers through the dedication of more than 1,100 employees, 325 certified sales and service partners, and 1,800 field service representatives around the world. Founded in 1985, the company is headquartered in Atlanta with regional offices throughout the United States as well as in Europe, Asia and Australia.