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Cruvee Forges Web 2.0 Content Partnerships with The Wine Spies and Wine Library TV.


SCOTTSDALE Scottsdale, city (1990 pop. 130,069), Maricopa co., central Ariz.; settled in 1895 by Winfield Scott, inc. 1951. It is a resort and retirement center in the Phoenix metropolitan area. , Ariz. -- Cruvee[R], the recently launched wine lifestyle social platform at www.cruvee.com, has partnered with two leading Web 2.0 wine resources, The Wine Spies and Wine Library TV, to bring their engaging content to Cruvee's registered users through custom modules.

"While Cruvee already provides a fun and powerful user experience, it is great to land such outstanding content partners so quickly after rolling out our site," said Evan Cover, Cruvee Co-Founder. "It is important industry validation See validate.

validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements.
 after we have put so much into creating a solid user experience at Cruvee."

Cruvee is the only company to gather comprehensive wine information, track dynamic, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  social media, tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them.

Although the term dates to the thirteenth century, tailor
 all the information to each specific user, and offer a wide range of wine-related tools, functions and applications in a single location to create a wine lifestyle portal that is unique to each user. In addition, Cruvee builds in social networking See social networking site.

social networking - social network
 to create a dynamic online environment so users can share their wine lifestyle with their friends. At the heart of the sites beats Cruvee's proprietary CruIQ[TM], a first for the industry that learns from the groups users join, the wines they drink and the friends they make to bring each of them the content most relevant to their wine lifestyle.

"We're we're  

Contraction of we are.


we're we are
 delighted to be featuring some of the most innovative companies in the wine world today," said Cover. "The Wine Spies and Wine Library TV are at the forefront of a consumer-focused revolution in the wine world."

"The Wine Spies are on a mission to bring unique and undiscovered wines to the public, and Cruvee's wine lifestyle community is a great place to get the word out on these daily finds," said Agent Red of The Wine Spies. Every day The Wines Spies review and feature one exceptional wine for sale at www.thewinespies.com for just 24 hours. These wines are available on a quantity-limited basis at a discounted price to The Wine Spies' registered users. The wines are identified and reviewed by The Wine Spies' staff of undercover and anonymous "agents" who search the globe for each day's find.

Wine Library TV, found at http://tv.winelibrary.com, is part of a direct-to-consumer online network of sites featuring founder and Wine Library TV star Gary Gary, city (1990 pop. 116,646), Lake co., NW Ind., a port of entry on Lake Michigan; inc. 1909. Gary was founded by the U.S. Steel Corporation, which purchased the land in 1905 and landscaped it for a city.  Vaynerchuck. The Wine Library TV webcast has attracted a cult-like following of more than 80,000 viewers a day.

These partnerships will provide for the placement of a pair of modules on each user's MyCruvee[TM] page. The Wine Spies module will feature their wine offering for that day including detailed information pulled from The Wine Spies site, along with a buy link that redirects them back to the Wine Spies for purchase. The Wine Library TV module enables users to watch the most recent and past episodes of the show within their MyCruvee page and provides the opportunity to "jump" directly to a portion of the show that highlights a particular wine in which they may be interested.

The move is the latest since Cruvee launched a few weeks ago to help connect their users with wines, wineries, industry insiders, winemakers and all the buzz 1. buzz - Of a program, to run with no indication of progress and perhaps without guarantee of ever finishing; especially said of programs thought to be executing a tight loop of code.  about wine from across the entire web. The most recent move in that direction was the launch of Cruvee for Wineries[TM] days after the launch of the Cruvee public site. Cruvee for Wineries provides unprecedented web intelligence, buzz monitoring Buzz monitoring is a phrase used in Online Public Relations and social media marketing to track relevant conversations on the Internet.

External Links:

MyBuzzMonitor is a free widget to monitor website online marketing success and demonstrate how much buzz a site,
 and consumer visibility opportunities for wineries at www.cruvee.com/ForWineries, while providing wineries their own profile page which they can update and enhance with features such as their own blogs, news feeds, wine club information, photo galleries and product information for consumers who visit Cruvee.

"Cruvee continues to evolve as a powerful platform for the entire wine community, from wineries to wine drinkers, and we look forward to announcing additional partnerships as we move forward," added Cover.

Cruvee recently sponsored Wine 2.0 in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and is also a sponsor of the Wine Bloggers Conference later this month in Santa Rosa, California Santa Rosa is the county seat of Sonoma County, California, USA. As of January 1 2007, the population of Santa Rosa was approximately 157,985 residents. Santa Rosa is the largest city in California's Wine Country and fifth largest city in the San Francisco Bay Area, after San .
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Publication:Business Wire
Date:Oct 2, 2008
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